Brightfox would like to congratulate all winners of the 2009 CNBC Arabian Property Awards Once again, the CNBC Property Awards have highlighted the depth of talent in the Arabian property sector. Each year the awards go from strength to strength and the level of competition has been raised yet again in 2009. Our congratulations go out to all the category winners from this years awards and a special congratulations to our triple award winning client, The Oryx Corporation, who have once again led the way in terms of marketing and website presence.
Brightfox, one of the worlds leading property software companies, is proud to have achieved the “Best Real Estate Agency Website Arabia” award for Oryx for the second year in succession and would revel in the opportunity to work with and secure similar brand recognition for your business.
To find out more about our award winning product portfolio of property software systems, websites and client/broker portals, or to avail of our consultancy services in real estate e-sales & e-marketing, CRM and business process automation, please contact your nearest Brightfox representative today for a free in house appointment.
A recent article in The Australian Newspaper commented on the sucess of Bing and Yahoo in taking market share from Google. Now in Australia that isn’t going to be hard initially, as Google has around 90% of all search engine traffic. Making a significant dint will be much harder however.
There is no doubt Bing is a good search engine – far far better than Live and a real potential threat to Google. In a recent interview by Tech Crunch with Steve Ballmer, Ballmer commented that they have over 5000 people working on search. A pretty extraordinary number but it shows how serious Microsoft is about competing with Google.
Brightfox is proud to announce the launch of R.E.Mobile, a world first product that takes an existing website and optimises it for viewing over any smart phone in the world.
Over 140 Million ‘smart phones’ were sold in 2008 and with 87.1% of all property buyers researching property online, the smart phone will become more and more prevalent in today’s market.
Instant access to property information is becoming extremely important, but the ability to view this information in an easy to view format has been somewhat difficult.
R.E.Mobile, or Real Estate Mobile, is designed to enable any real estate agency or developer to instantly establish contact with consumers and provide them with essential property information via a smart phone.
An R.E.Mobile site takes a companies existing website content and transforms it into an easy to read format ready for any multimedia phone allowing buyers to research whilst on the run.
R.E.Mobile can display listings, projects, rentals, staff profiles, latest news and more, all updated instantly from the companies own website (which also eliminates the need for manual updating).
“RE Mobile allows buyer’s to research property information whilst on location via their smart phone. It can provide them with all the information they need instantly, in an easy to read format to make a calculated decision”, said Brightfox Managing Director, Cameron Black.
“With people now viewing less homes per purchase thanks to the Internet, and with RE Mobile, buying property has now become a lot easier”.
An R.E.Mobile website is a fully customizable and can be setup and running in under 3 weeks and for as little as $25 per week*.
For more information on R.E.Mobile and its innovative technology, contact Brightfox.
Brightfox today announce the launch of a new service called R.E.Mobile to build websites compatable with and optimised for viewing over mobile phones. The new R.E.Mobile service makes it very easy and cost effective for any property firm to quickly create a full mobile compatable website within weeks. Brightfox will take the existing content, including dynamic listing data for real estate offices, and build a searchable mobile friendly site that will enable the millions of mobile phone users to visit and search for properties or projects.
This is an excerpt from one of our weekly emails sent FREE to subscribers of the 50 Bright Ideas email campaign. To read this article in full, and to get another 49 great tips and action lists on how to improve your property business, visit http://50ideas.brightfox.com.au and sign up – it is free. “Last week we talked about using Google to promote your business. We will talk more in coming weeks about how to optimise your website design to improve search engine results. But we digress this week to answer a question from one of our readers regarding last week’s email. Charlotte asks us:
“Thanks for the information on Google. I understand a little more on how I can use it to increase visitors to my site, but how do I know if it is working or not?”
This is a good question, thanks Charlotte, and the answer to your question is this week’s Bright Idea.
So you’ve built a website and spent money on Google Adwords, how do you know if your website is working? To get the best out of your online marketing you need to understand the basic metrics that are used to measure the performance of your web site.
Most web development firms would point you immediately at a weblog statistics package that will analyse the technical details of how many visitors came to your site, how long they stayed and so on. This is all important, and we discuss it below, but we believe in analysing the success of your site more deeply than this. We recommend that you use three forms of measurement. They are:
(a) Lead Tracking: There is nothing more important to your business than generating actual leads that convert into sellers, purchasers, tenants or landlords. The true and absolute measure of any advertising medium, including your website and online marketing, is the amount of business your website generates.
We would say that a website that brought 10 leads is better than one which brought a million page views but no new potential clients. I think this is pretty obvious to us all however, we have found that many clients fixate on the web traffic analyses and don’t track nor analyse the number and quality of leads generated from the site.
So the number 1 measure of success is simple: the number of leads and the % of those leads that convert. We recommend that you track both and report on them weekly.”
To read the rest of this article and to get a detailed action list of how to measure success on your website, subscribe for FREE to http://50ideas.brightfox.com.au.
Searching for the most update to date and topical news on the property industry is always hard. That is why we developed www.propertymash.com. This site brings together property news from around the world so that you don’t need to go looking for it. Its nice and simple – but it works.
I know – we built it so we have to like it! But seriously, I use it everyday to find out what is happening in property markets around the world and find it invaluable. Most of the information I reference in this blog, whether they are opinion, articles or market commentary, all comes from www.propertymash.com
So I suggest you try it out and see what you think.
What is the relevance of this for building websites for the property industry? With an average of around 25% of people having broadband, websites still need to be optimised for dial up speeds – which means limiting the use of slow to load multimedia sites. Some use of flash and video is a must, but this report reminds us that we are a long way away from a world where everyone view websites that with live streaming video or deeply immersive multimedia. These types of sites should still be restricted to niche segements of the market where adoption of broadband is much higher than the average – such as sites for IT professionals.
If you are involved in real estate and you use technology (who doesn’t) then you need to sign up for our 50 Bright Ideas weekly email. Covering everything from CRM, how to build a great website, how to carry out email marketing, how to generate referrals, how to use youtub.com, facebook.com and twitter.com in your business and much much more.
Some great ideas in here – but also and most importantly, it is packed with action steps and templates that make it very easy for you to get started.
I was revisiting some of our old newsletters and came across this content – which was emailed out in October 2007. I think it is as relevant today as it was then, particularly as so few websites for property developments include the functionality that this site does. I find it very surpising that property developers do not demand more when it comes to internet marketing. They spend hundreds of thousands and even millions of dollars in the main stream media and yet usually have token websites and almost non-existent online marketing. I think it is a real oversight and is affecting the sales performance of so many projects. Given the number of property purchasers who start looking on line now (up to 80% in some countries), this really is something that property developers need to have a serious think about addressing.
Here is the original copy from that newsletter. If you are a property developer or project marketer and you would like to discuss what more you could be doing with your website or in broader online marketing, give me a call or send me an email.
Barr Al Jissah is an exclusive development in Oman, positioned on the shores of the Arabian Sea with awe inspiring views. To market this extraordinary development, the Zubair Corporation and marketing agents PRDnationwide Oman required the very best in technology and web services and turned to Brightfox to meet those requirements.
Brightfox developed the Barr Al Jissah website so that it was both informative and attractive to view. However, to turn the website into a true sales tool Brightfox added some extraordinary new features that are sure to be implemented in other property development sites in the future.
Many websites are efficient in providing attractive images and information, but are generally out of date and act as poor sales tools.The Barr Al Jissah websites redefines what is possible with property development sites through an array of new features all designed to engage visitors, making them stay at the site for longer periods, visit more often and ultimately – to purchase.
What makes the Barr Al Jissah website possible? Seamless integration with foxEnterprise, the world’s leading CRM, Sales, Marketing and Contract Administration software. By integrating foxEnterprise with their new website, the Barr Al Jissah sales team can upload and maintain their properties on the site without advanced technical know-how.
While the Barr Al Jissah website has many extraordinary features, we have outlined a few key elements that give the website a distinct competitive advantage. These innovative features are what transform the Barr Al Jissah website into an effective sales tool, and will become the ‘must have’ features for leading Projects around the world.
Interactive master plan map
Visitors to the master plan can view the master plan map, and ultimately which properties are still available for sale. Further information can be obtained by clicking on the available property. An informative window about the specific property pops up which contains pictures, floor plans, a photo gallery and price for the visitor to peruse. The visitor can also zoom in for a closer look at the properties
Photo Gallery & Slide Shows
Each individual property has its own photo gallery, which can be accessed via the Master Plan. Alternatively visitors to the Bar Al Jissah website can view individual images or a slide show about the area and the development.Client Portal
Every purchaser is able to logon via the website and get access to secure private information on their own contracts. With purchasers around the world, this makes providing project updates, contract adjustments and other important contractual information easy and fast. Just as internet banking has taken the world by storm, secure client portals such as this will soon become standard in the industry.
Using Google Earth and Google technology, Brightfox was able to create a short movie display that highlighted Barr Al Jissah’s location, properties, facilities and master plan.
While these features are attractive and engaging for the visitor, they also aim to interact with the prospective buyer to facilitate the sale. The Barr Al Jissah has ensured that its first-class development is reflected in its premium website design, and we should not be surprised if its properties aren’t available for long.
Week two of our 50 Bright Ideas emails featured Viral Marketing. Here is a short excerpt:
“Last week, we talked about the importance of keeping in touch with your prospects and clients on a regular basis. We hope that you carried out the action list and sent at least 1 newsletter to your list. Thank you for all those who included us in your mailing list and sent us a copy of your emails. Well done to those who did the actions!
This week, we are covering Viral Marketing.
As you already know the Number 1 method of increasing your business, cost effectively and easily, is via referral.
So the question is, what are you currently using to cultivate referrals in your business?
In this email, we have created an interesting way to improve your opportunities to get more referrals from your satisfied buyers without even asking for it!
Saying that, it is important that you should always ask the following question, at every opportunity:
“Who do you know that is looking to buy a home or an investment property in the next 3 – 6 months?”
If you click on the link given below you will be taken to another download page where you can download 2 more templates that we have developed for you which will improve your referral pipeline via a method called “Viral Marketing”. …..
To read this article in full, sign up for the 50 Bright Ideas free weekly email. Each week we showcases some of the best ideas from around the world on property marketing, and we also give you the steps required to implement these ideas into your business. So what have you go to loose – register today.