Another common web 2.0 ‘feature’ is the blog. While this concept has been around for many years, it only seems to be a recent feature for businesses. A blog is an online journal of commentary and chat, and usually people have written blogs regarding social ideas and life in general – for example travel blogs. However the corporate world has now taken up blogs as an innovative way to promote their company, products and services.
The best thing about a blog is that it enables organizations to build an informal dialogue with their clients and prospects. For example, General Motors runs a blog that discusses topics ranging from auto racing to car design. In the property industry, individual real estate agents are using blots to promote their experience in the market, property developers are keeping buyers in touch with new developments and so on.
Brightfox has built several websites recently that have incorporated the blogging feature, which enable the agencies with limited technical knowledge to blog for themselves as a way to keep in touch with their clients and maintain a leading edge.
Web 2.0? Who? What?
This subject is one of much debate among IT experts, but the general consensus is that web 2.0 is more of a concept than an actual tangible change. You have probably heard new jargon popping up at the meetings over the water cooler such as Facebook, MySpace, tagging, blogging and social networks – these are probably the most widely recognized aspects that are changing the internet – and being defined as ‘web 2.0’.
The ‘idea’ of web 2.0 involves the ability for internet users to generate and distribute content, often with the freedom to share and reuse. It does include a largely social element – but before you disregard this as your colleagues posting drunken nights out of themselves online, consider the economic potential for businesses – after all, word of mouth (albeit ‘virtual’) is an incredibly powerful sales and marketing tool.
One such example is YouTube. An online video sharing website, not only does it include the quirky videos sent around the office for fun, but also includes a more professional side. For example, politicians such as Hilary Clinton and Barack Obama are campaigning via YouTube. So how can this affect the property industry? Already property developers and real estate agents are posting videos of themselves and their accomplishments onto YouTube. At Brightfox, a common feature we are now including for our clients’ websites are a video and news page where property firms can upload their YouTube videos onto their own corporate website.
Stay tuned – More information on Web 2.0 to come…