Buyer Validation. It is just so important into today’s market. We know that over 86% of people read online reviews before they buy.
Reviews permeate every industry and represent a fundamental part of the buyer journey. Would you buy a new car or phone without checking out a review first?
And yet in the property industry most still implement marketing campaigns without any form of 3rd party validation. This leaves a gaping hole in the campaign and will lead to lost sales – whether at the discover/search phase where you just won’t even get onto the list, or even worse, at the validation phase, when all the hard work has been done but the buyer walks away due to fear.
I created PropertyMash.com to fill this void. We provide buyers with the information they need, in a way they want it! Authentic and indepth information that makes them comfortable to purchase.
As one of our clients said:
“Buyers only go online digging around for information on a project or a developer when they are looking for a reason not to buy. You guys do a great job for making them feel comfortable to move forward.”
Yes – we do help close deals. And we also generate leads – lots of them.
Check out my post today about helping buyers gain the confidence to move forward – even with all the negativity in the market about new property at the moment.
If you are ready to explore the most exciting evolution in project marketing to happen in Australia for a long time, I would love to have a chat!
Once considered the realm of Sci-fi movies, and although still very much in its infancy, property developers are now looking for ways to capitalise on a technology that is sure to have a huge impact on the way we purchase off-the-plan and new property. So what’s all the recent hype about?
There are some high-quality immersive virtual reality headsets hitting the consumer market for the first time. These devices could end up having a societal impact as substantial as the introduction of smartphones.
The biggest challenges working with such new technologies in the Real Estate industry is getting the consumer experience just right.
The questions we must first ask, does Virtual Reality add or improve the sales process?
This is the fundamental question when looking at any technology. If you can realize an ROI – it’s worthwhile. If it’s just for a gimmick, the money may be better spent elsewhere. Of course that gimmick might be the reason the prospect walked into your display suite, and met with your sales agents rather than a competitors display suite, but the question is will it help make the sale!
Will a prospect still feel the property is a spacious 67sqm two bedroom apartment after they’ve seen the living room packed with furniture in a render that looks a little too crowded?
We use VR technology extensively in our touchscreen and App solutions, with Augmented 3D buildings and virtual walk through of apartments being very powerful sales tools.
We believe the best use of VR headset technology at the moment lies within visualisation of large masterplanned communities. It is a very effective means of ‘virtually’ standing on the front lawn of a future home, taking a peak at what afuture neighbours house will look like or for going for a stroll through the community facilities. This is now perhaps the best way to explore / visualise these masterplanned communities, but do require extensive 3D rendering of course so it is still costly.
So in conclusion what do we think about VR? We love it and already use it extensively in our Apps and touchscreens. Watch out however for the gimmicky VR Headsets and new technologies that are launched as the overall technology evolves. Most of the VR Headsets that we are seeing now will be gone relatively soon as the technology rapidly evolves. Like most new technology we can expect a rapid period of technologcal explosion followed by a period of consolidation as it matures. It is at this stage that readily available and commercially viable VR Headsets will become commonplace.
Check out Microsoft’s Hololense – this is really exciting new take on VR Headset technology and we think going to be a big hit!
We are pleased to announced that SalesCRM has now been upgraded to Version 2. Packed with heaps of new features, SalesCRM extends the functionality released at our Tech Conferance last year.
SalesCRM is revolutionsing CRM in the property industry. Our industry leading foxEnterprise CRM is the most powerful and fully featured CRM available for Property Developers, Project Marketers and Retirement Villages Operators. No product available has the industry specific functionality that comes close to what foxEnterprise can offer. However we recognised some time ago that as all CRM’s inevitably become more powerful, they also become more complex. And unfortunately, as they become more complex, they become harder to use. So as we look around at the CRM landscape here in Australia and also around the World, we see less and less salespeople genuinely using the company CRM, which of course is the very purpose for which CRM was intended – managing prospects and customers to increase sales and improve customer service.
So how do you address this? SalesCRM….built for Salespeople. Not CEO’s, CFO’s, Contract Administrators, Marketing Managers, Customer Service Departments and so on (foxEnterprise gives these users everything and more that they need). We have built a 2nd CRM exclusively to meet the needs of salespeople.
That’s right – a 2nd CRM. One that works hand in hand with foxEnterprise but that is made exclusively for salespeople only. It is easy to use, its beautiful, you can use it with just your thumb and it is course available on every device – PC, Tablet or Phone.
SalesCRM + foxEnterprise really does delivery on the very promise of CRM that we have been searching for for the last 20 years. Powerful and extensive functionality for the business (foxEnterprise) + simple, fast and user friendly for our salespeople (SalesCRM).
Give us a call for a demo. We think (in fact we know) you will love it!
The team at Brisbane Seaside are dedicated to the professional marketing, promotion and sale of new homes, townhomes, apartments and units along the shorelines of Moreton Bay, within the Brisbane East and greater Brisbane area.
Looking for a website that would promote and compliment their reputation for professionalism and sales success, Reno and Tandi of Brisbane Seaside got in touch with Brightfox.
After a couple of meetings at the Brisbane Seaside office to ascertain the key target audiences and requirements of the site, Brightfox were able to put together a comprehensive scope of works & preliminary designs to help outline a site structure, design principles and core functionality.
Key features of the site include:
- Mobile Responsive Smartsite Design
- Integrated Email Marketing with foxMessenger
- Umbraco Content Management System
So far the site has been a great success and we look forward to working closely with Reno and Tandi to help optimise their site traffic and generate plenty of qualified leads!
You can check out the site at:
WHY SHOULD YOU CHOOSE BRIGHTFOX FOR YOUR NEXT WEB PROJECT?
After 18 years in business Brightfox understands internet technology intimately and there is simply no replacement for experience. We know what works and what doesn’t, and we use this knowledge to help our clients create technology solutions that deliver results.
After two incredibly successful days at the Brightfox Project Marketing Tech Expo in Sydney we would like to thank everyone that took the time to come along.
Attendees to the event included some of Australia’s largest publicly listed Property Developers including the likes of Australand and Lend Lease through to some of Sydney’s newest and also most respected Project Marketers such as Link Marketing Services and Colliers Project Marketing.
Irrespective of size and status, the one thing they all shared in common? An understanding that technology is constantly evolving and changing to help improve the way that property is being sold both locally, nationally and internationally.
With large format touch screen solutions, interactive high definition projectors and iPad Applications on display; the expo was a great opportunity for everyone who attended to experience the technology first hand and have their questions answered by industry experts.
“A great format and an interesting display of
best practice technology solutions for the property industry”
With feedback like that we’re going to be taking the Project Marketing Tech Expo on the road and will be inviting the leaders in the property industry to join us in both Brisbane and Melbourne in the very near future. If you’re interested in coming along visit our info page and register your interest now.
There have been very few industries as effected by the Internet as the property industry. The Internet is now by far the most commonly used resource for finding information about property, so it isn’t surprising that every real estate agent and developer now have a website. We also consistently find that the Internet is also either the No 1 source of enquiry or is certainly one of the primary sources at the very least. So one needs to ask, why do some many real estate agents and developers not update the content on their websites on a regular basis?
Sure, I can hear people saying right now – But I do update my listings every day? That may be the case, but important as it is, Listing data is just one part of most real estate agents website. Unfortunately Developers has a terrible track record of actively updating their websites.
We are genuinely very excited about Windows 8. We think it is going to be a game changer in the business productivity space, and certainly will change the way out clients use software.
Here is recent review on what is good and not so good in Windows 8 – http://reviews.cnet.com/8301-33642_7-57445919-292/hits-and-misses-in-windows-8-so-far/