Property and the unstoppable VR Headset Hype

Once considered the realm of Sci-fi movies, and although still very much in its infancy, property developers are now looking for ways to capitalise on a technology that is sure to have a huge impact on the way we purchase off-the-plan and new property. So what’s all the recent hype about?

There are some high-quality immersive virtual reality headsets hitting the consumer market for the first time. These devices could end up having a societal impact as substantial as the introduction of smartphones.

The biggest challenges working with such new technologies in the Real Estate industry is getting the consumer experience just right.

The questions we must first ask, does Virtual Reality add or improve the sales process?

This is the fundamental question when looking at any technology. If you can realize an ROI – it’s worthwhile. If it’s just for a gimmick, the money may be better spent elsewhere. Of course that gimmick might be the reason the prospect walked into your display suite, and met with your sales agents rather than a competitors display suite, but the question is will it help make the sale!

Will a prospect still feel the property is a spacious 67sqm two bedroom apartment after they’ve seen the living room packed with furniture in a render that looks a little too crowded?
LumaOculus_Unit-e1425588061948-620x353
We use VR technology extensively in our touchscreen and App solutions, with Augmented 3D buildings and virtual walk through of apartments being very powerful sales tools.

We believe the best use of VR headset technology at the moment lies within visualisation of large masterplanned communities. It is a very effective means of ‘virtually’ standing on the front lawn of a future home, taking a peak at what afuture neighbours house will look like or for going for a stroll through the community facilities. This is now perhaps the best way to explore / visualise these masterplanned communities, but do require extensive 3D rendering of course so it is still costly.

So in conclusion what do we think about VR? We love it and already use it extensively in our Apps and touchscreens. Watch out however for the gimmicky VR Headsets and new technologies that are launched as the overall technology evolves. Most of the VR Headsets that we are seeing now will be gone relatively soon as the technology rapidly evolves. Like most new technology we can expect a rapid period of technologcal explosion followed by a period of consolidation as it matures. It is at this stage that readily available and commercially viable VR Headsets will become commonplace.

Check out Microsoft’s Hololense – this is really exciting new take on VR Headset technology and we think going to be a big hit!

How will Google’s Latest Search Changes Affect You?

SO WHAT IS ACTUALLY HAPPENING?

As of April 21st 2015 Google changed its search algorithms to favour websites that are ‘mobile friendly’. This means that mobile optimised websites will begin to rank better in searches than those that are not.

WHY IS IT CHANGING?

This change by Google is a response to the changing way in which users are increasingly searching for content via smartphones and tablets. It is a move to improve the user experience and ensure users are directed to mobile-friendly sites as a preference when searching for content on Google.

WHAT ABOUT MY WEBSITE?

If your website doesn’t have a responsive design or mobile specific site it is likely that your search rankings will suffer. This can send your website tumbling down Google’s search results and potentially cost you deals.

BRIGHTFOX IS HERE TO HELP…

Although this change has already taken effect there is still time for businesses to act. Google can recognise newly optimised sites quickly and will revise your search ranking accordingly. Contact Brightfox now and ensure your website is ‘mobile friendly’ and you’re not losing sales as a result!

Australia’s No 1 Project Marketing Software Just Upgraded to V2

We are pleased to announced that SalesCRM has now been upgraded to Version 2. Packed with heaps of new features, SalesCRM extends the functionality released at our Tech Conferance last year.

SalesCRM is revolutionsing CRM in the property industry. Our industry leading foxEnterprise CRM is the most powerful and fully featured CRM available for Property Developers, Project Marketers and Retirement Villages Operators. No product available has the industry specific functionality that comes close to what foxEnterprise can offer. However we recognised some time ago that as all CRM’s inevitably become more powerful, they also become more complex. And unfortunately, as they become more complex, they become harder to use. So as we look around at the CRM landscape here in Australia and also around the World, we see less and less salespeople genuinely using the company CRM, which of course is the very  purpose for which CRM was intended – managing prospects and customers to increase sales and improve customer service.

So how do you address this? SalesCRM….built for Salespeople. Not CEO’s, CFO’s, Contract Administrators, Marketing Managers, Customer Service Departments and so on (foxEnterprise gives these users everything and more that they need). We have built a 2nd CRM exclusively to meet the needs of salespeople.

That’s right – a 2nd CRM. One that works hand in hand with foxEnterprise but that is made exclusively for salespeople only. It is easy to use, its beautiful, you can use it with just your thumb and it is course available on every device – PC, Tablet or Phone.

SalesCRM + foxEnterprise really does delivery on the very promise of CRM that we have been searching for for the last 20 years. Powerful and extensive functionality for the business (foxEnterprise) + simple, fast and user friendly for our salespeople (SalesCRM).

Give us a call for a demo. We think (in fact we know) you will love it!

Another new site and another great client!

The team at Brisbane Seaside are dedicated to the professional marketing, promotion and sale of new homes, townhomes, apartments and units along the shorelines of Moreton Bay, within the Brisbane East and greater Brisbane area.

Looking for a website that would promote and compliment their reputation for professionalism and sales success, Reno and Tandi of Brisbane Seaside got in touch with Brightfox.

After a couple of meetings at the Brisbane Seaside office to ascertain the key target audiences and requirements of the site, Brightfox were able to put together a comprehensive scope of works & preliminary designs to help outline a site structure, design principles and core functionality.

Key features of the site include:

  • Mobile Responsive Smartsite Design
  • Integrated Email Marketing with foxMessenger
  • Umbraco Content Management System

responsive

So far the site has been a great success and we look forward to working closely with Reno and Tandi to help optimise their site traffic and generate plenty of qualified leads!

You can check out the site at:
www.brisbaneseaside.com.au

WHY SHOULD YOU CHOOSE BRIGHTFOX FOR YOUR NEXT WEB PROJECT?

After 18 years in business Brightfox understands internet technology intimately and there is simply no replacement for experience. We know what works and what doesn’t, and we use this knowledge to help our clients create technology solutions that deliver results.

A great success at the Sydney Project Marketing Tech Expo!

The Project Marketing Tech Expo not to be missed!

After two incredibly successful days at the Brightfox Project Marketing Tech Expo in Sydney we would like to thank everyone that took the time to come along.

Attendees to the event included some of Australia’s largest publicly listed Property Developers including the likes of Australand and Lend Lease through to some of Sydney’s newest and also most respected Project Marketers such as Link Marketing Services and Colliers Project Marketing.

Irrespective of size and status, the one thing they all shared in common? An understanding that technology is constantly evolving and changing to help improve the way that property is  being sold both locally, nationally and internationally.

With large format touch screen solutions, interactive high definition projectors and iPad Applications on display; the expo was a great opportunity for everyone who attended to experience the technology first hand and have their questions answered by industry experts.


“A great format and an interesting display of
best practice technology solutions for the property industry”

With feedback like that we’re going to be taking the Project Marketing Tech Expo on the road and will be inviting the leaders in the property industry to join us in both Brisbane and Melbourne in the very near future. If you’re interested in coming along visit our info page and register your interest now.

Register Now

The Project Marketing Tech Expo not to be missed!

The Project Marketing Tech Expo not to be missed!

Project Marketing has come a long way in the past 10 years. Technology is changing every part of the sales and marketing process for new projects, whether they be apartments, house and land packages or land alone.

Over the coming months and into 2014 Brightfox are bringing together the best of the best to showcase the latest and greatest advancements in this area.

From iPad apps, Responsive Websites, Secure Sales Portals, Purchaser Portals, Email Marketing, Smart Phones, Hi-Def Interactive Projection, Search Engine Marketing &Re-Marketing and CRM Software . . . each are fundamentally changing Project Marketing.

We will be showcasing all of the above and more at the Project Marketing Tech Expo where you can experience each of these technologies with highly experienced representatives on hand to answer any of your personal queries.


When and Where:

Sydney:
The Pullman Hotel, Hyde Park
October 31st – November 1st, 2013

Brisbane:
Venue TBA
November 14, 2013

Melbourne:
Venue TBA
Early February 2014

Can’t see an event near you? Let us know so that you don’t miss out on this fantastic opportunity!


Don’t delay as available times are strictly limited.

Secure your private one-on-one session at the Project Marketing Tech Expo now. We suggest allocating 1 hour to ensure you have time to personally experience and use all of the various solutions on display.

Register Now

Do your emails look great on every device? Responsive Email Design is the answer!

Header Image_Responsive Email Design
Tablet, Laptop, Mac
PC or Phone? How are your emails being read?
Without looking over the shoulder of your recipient’s or loading a virus to take over their digital world there’s no way to know until your email is sent and gone.

But . . . using advanced CSS in the HTML code of your emails we can now detect the type of device that is viewing your email and have the email content dynamically displayed so that it’s unique and optimised. PC or Phone, your recipient’s get the best view every time.

Don’t believe us? Click here from your Phone and then PC to check out a recent responsive email we sent to our clients. You’ll notice the difference straight away!

So what is it? It’s Responsive Design!
Those of you that read our blog will know that responsive design is something that we have been talking about for some time now.I can hear someone asking right now “so what’s the big deal?”

Well the big deal is that the vast majority of email is designed to be read on a PC. Yet statistics overwhelmingly tell us more and more people actually read their emails on their phone and their tablets.

Below are some stats on the different email clients people are using to read their emails:

Email Client Pie Graph
Email has left the desktop & gone mobile.
Here is an example of the difference between responsive design and desktop design.
Responsive Design Desktop Design
Responsive Email Design Desktop Email Design
The differences are significant and the user experience vastly superior for the mobile phone user.

If you’re serious about making your emails more successful then you need to
start talking responsive design today!

The importance of managing the content on your website

There have been very few industries as effected by the Internet as the property industry. The Internet is now by far the most commonly used resource for finding information about property, so it isn’t surprising that every real estate agent and developer now have a website. We also consistently find that the Internet is also either the No 1 source of enquiry or is certainly one of the primary sources at the very least. So one needs to ask, why do some many real estate agents and developers not update the content on their websites on a regular basis?

Sure, I can hear people saying right now – But I do update my listings every day? That may be the case, but important as it is, Listing data is just one part of most real estate agents website. Unfortunately Developers has a terrible track record of actively updating their websites.

Real Estate Open Homes, Botox & Luxury Car Test Drives – A Winning Sales Combination . . . . ?

The other day an interesting article came across our desks here at the Brightfox office courtesy of Real Estate Business Online.

Free botox, test drives to lure agents to listing

According to the article an ingenious, for want of a better word, Californian Listing Agent  has teamed up with his local Audi dealer to provide prospective sales agents the opportunity to test drive the latest range while attending open houses for the agent’s multi-million dollar listings.

Traditionally a nice spread of good food was enough to seal the deal, but with competition growing he wanted to push beyond this approach.

. . . “We look at ourselves not just as agents, but as promoters, and want agents from Malibu to Palos Verdes either attending this event or at least talking about it,” he said of the US$8.495 million Beverly Hills-based property.

The offer includes $300 worth of free botox and a test drive of an Audi, and comes as the US property market continues to flatline . . .

 . . . “I attended a few gifting suites last year for the Emmys and Oscars and saw companies giving away great stuff to [celebrities]. I started thinking about how I could pair businesses with agents and wanted my open house…to be more like…those gifting suites . . .

If this sounds like the winning edge you’ve been needing, give it a go and let us know if it works out for you!

To read this article in its entirety please visit Real Estate Business Online