Anyone reading our Blog (or those of you who talk to us directly) will know that we have been saying for a long time now that everyone needs to build a smart phone optimised website – well everyone that is that is in the retail space in any event.
Smart-phone usage continues to rise as a very impressive rate, and yet we don’t need to see any statistics to confirm this phenomenon. You only need to look around at your home, your workplace or take a walk down any street and you can easily see that almost everyone these days seems to have a smart-phone – and to be constantly using it.
By 2016 more searches will occur on smartphones than on PC’s. By that stage the ‘horse will have bolted’ so to speak. The opportunity exists now to easily grab eyeballs for your business simply through developing a coherent smartphone strategy. By virtue of the large % of business still not recognising the need to have a smartphone enabled website and web strategy, there is a real opportunity for businesses to take market share from their competitors in this space. It simply requires a willingness to move, sound strategy and ultimately commitment to the mobile space. And I guess this is where the difficulty presents itself to most businesses as it is another website, another strategy and accordingly, another expense. Difficult yes, time consuming yes, an added cost yes, but we would say that the time to ignore it has past!
Ericsson has reported that mobile phone data traffic has tripled in the past 12 months. This is really demonstrating the move by consumers to smart phones and the increasing trend to access internet data on these smart phones.
We have for some time been raising the long term trend for smart phones to be used to access to the Internet. It is the most active ‘battleground’ for technology companies as it is a new and quickly emerging market place without the dominant existing providers that exists in the more mature technology markets (think Microsoft in PC land and Google on desktop search).
However just as technology companies are scrabbling to stake out their place in this new market, so should property companies. As more consumers use smart phones to access the internet, they will naturally be driven to websites and web applications that are optimised for the platform. This simply provides a much richer and user friendly experience so it is entirely natural. However the vast majority of property firms have no strategy let alone website or web application to target this market.
We rolled out the service R.E. Mobile around 12 months ago specifically to target this emerging market and it has proven a big success in providing a fantastic experience for accessing and searching for property listings, staff member details and general company information. For more information on R.E. Mobile visit our website here.
To read about the Ericsson report click here.