How to create a world class website for world class property developments

Barr Al Jissah

Barr Al Jissah

I was revisiting some of our old newsletters and came across this content – which was emailed out in October 2007. I think it is as relevant today as it was then, particularly as so few websites for property developments include the functionality that this site does. I find it very surpising that property developers do not demand more when it comes to internet marketing. They spend hundreds of thousands and even millions of dollars in the main stream media and yet usually have token websites and almost non-existent online marketing. I think it is a real oversight and is affecting the sales performance of so many projects. Given the number of property purchasers who start looking on line now (up to 80% in some countries), this really is something that property developers need to have a serious think about addressing.

Here is the original copy from that newsletter. If you are a property developer or project marketer and you would like to discuss what more you could be doing with your website or in broader online marketing, give me a call or send me an email.
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Barr Al Jissah is an exclusive development in Oman, positioned on the shores of the Arabian Sea with awe inspiring views. To market this extraordinary development, the Zubair Corporation and marketing agents PRDnationwide Oman required the very best in technology and web services and turned to Brightfox to meet those requirements.

Brightfox developed the Barr Al Jissah website so that it was both informative and attractive to view. However, to turn the website into a true sales tool Brightfox added some extraordinary new features that are sure to be implemented in other property development sites in the future.

Many websites are efficient in providing attractive images and information, but are generally out of date and act as poor sales tools.The Barr Al Jissah websites redefines what is possible with property development sites through an array of new features all designed to engage visitors, making them stay at the site for longer periods, visit more often and ultimately – to purchase.

What makes the Barr Al Jissah website possible? Seamless integration with foxEnterprise, the world’s leading CRM, Sales, Marketing and Contract Administration software. By integrating foxEnterprise with their new website, the Barr Al Jissah sales team can upload and maintain their properties on the site without advanced technical know-how.

While the Barr Al Jissah website has many extraordinary features, we have outlined a few key elements that give the website a distinct competitive advantage. These innovative features are what transform the Barr Al Jissah website into an effective sales tool, and will become the ‘must have’ features for leading Projects around the world.

Interactive master plan map
Visitors to the master plan can view the master plan map, and ultimately which properties are still available for sale. Further information can be obtained by clicking on the available property.
An informative window about the specific property pops up which contains pictures, floor plans, a photo gallery and price for the visitor to peruse. The visitor can also zoom in for a closer look at the properties
Photo Gallery & Slide Shows
Each individual property has its own photo gallery, which can be accessed via the Master Plan. Alternatively visitors to the Bar Al Jissah website can view individual images or a slide show about the area and the development.
Client Portal
Every purchaser is able to logon via the website and get access to secure private information on their own contracts. With purchasers around the world, this makes providing project updates, contract adjustments and other important contractual information easy and fast. Just as internet banking has taken the world by storm, secure client portals such as this will soon become standard in the industry.
Google Movie
Using Google Earth and Google technology, Brightfox was able to create a short movie display that highlighted Barr Al Jissah’s location, properties, facilities and master plan.

While these features are attractive and engaging for the visitor, they also aim to interact with the prospective buyer to facilitate the sale. The Barr Al Jissah has ensured that its first-class development is reflected in its premium website design, and we should not be surprised if its properties aren’t available for long.

To view the new Barr Al Jissah website, visit www.barraljissah.com

To enquire about Brightfox web design you can visit us as www.brightfox.ae

 

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