How to measure if your website is successful

This is an excerpt from one of our weekly emails sent FREE to subscribers of the 50 Bright Ideas email campaign. To read this article in full, and to get another 49 great tips and action lists on how to improve your property business, visit http://50ideas.brightfox.com.au and sign up – it is free. “Last week we talked about using Google to promote your business. We will talk more in coming weeks about how to optimise your website design to improve search engine results. But we digress this week to answer a question from one of our readers regarding last week’s email. Charlotte asks us:

“Thanks for the information on Google. I understand a little more on how I can use it to increase visitors to my site, but how do I know if it is working or not?”

This is a good question, thanks Charlotte, and the answer to your question is this week’s Bright Idea.

So you’ve built a website and spent money on Google Adwords, how do you know if your website is working? To get the best out of your online marketing you need to understand the basic metrics that are used to measure the performance of your web site.

Most web development firms would point you immediately at a weblog statistics package that will analyse the technical details of how many visitors came to your site, how long they stayed and so on. This is all important, and we discuss it below, but we believe in analysing the success of your site more deeply than this. We recommend that you use three forms of measurement. They are:

(a) Lead Tracking: There is nothing more important to your business than generating actual leads that convert into sellers, purchasers, tenants or landlords. The true and absolute measure of any advertising medium, including your website and online marketing, is the amount of business your website generates.

We would say that a website that brought 10 leads is better than one which brought a million page views but no new potential clients. I think this is pretty obvious to us all however, we have found that many clients fixate on the web traffic analyses and don’t track nor analyse the number and quality of leads generated from the site.

So the number 1 measure of success is simple: the number of leads and the % of those leads that convert. We recommend that you track both and report on them weekly.”

To read the rest of this article and to get a detailed action list of how to measure success on your website, subscribe for FREE to http://50ideas.brightfox.com.au.

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