Mobile Phone Traffic Triples in 12 months

Ericsson has reported that mobile phone data traffic has tripled in the past 12 months. This is really demonstrating the move by consumers to smart phones and the increasing trend to access internet data on these smart phones.
We have for some time been raising the long term trend for smart phones to be used to access to the Internet. It is the most active ‘battleground’ for technology companies as it is a new and quickly emerging market place without the dominant existing providers that exists in the more mature technology markets (think Microsoft in PC land and Google on desktop search).

However just as technology companies are scrabbling to stake out their place in this new market, so should property companies. As more consumers use smart phones to access the internet, they will naturally be driven to websites and web applications that are optimised for the platform. This simply provides a much richer and user friendly experience so it is entirely natural. However the vast majority of property firms have no strategy let alone website or web application to target this market.

We rolled out the service R.E. Mobile around 12 months ago specifically to target this emerging market and it has proven a big success in providing a fantastic experience for accessing and searching for property listings, staff member details and general company information. For more information on R.E. Mobile visit our website here.

To read about the Ericsson report click here.

Launch of R.E.Mobile making it easier for property buyers to find property online

 ACCESS TO PROPERTY INFORMATION JUST GOT MOBILE!

Brightfox is proud to announce the launch of R.E.Mobile, a world first product that takes an existing website and optimises it for viewing over any smart phone in the world.

Over 140 Million ‘smart phones’ were sold in 2008 and with 87.1% of all property buyers researching property online, the smart phone will become more and more prevalent in today’s market.

Instant access to property information is becoming extremely important, but the ability to view this information in an easy to view format has been somewhat difficult.

Enter R.E.Mobile.

R.E.Mobile, or Real Estate Mobile, is designed to enable any real estate agency or developer to instantly establish contact with consumers and provide them with essential property information via a smart phone.

An R.E.Mobile site takes a companies existing website content and transforms it into an easy to read format ready for any multimedia phone allowing buyers to research whilst on the run.

R.E.Mobile can display listings, projects, rentals, staff profiles, latest news and more, all updated instantly from the companies own website (which also eliminates the need for manual updating).

“RE Mobile allows buyer’s to research property information whilst on location via their smart phone. It can provide them with all the information they need instantly, in an easy to read format to make a calculated decision”, said Brightfox Managing Director, Cameron Black.

“With people now viewing less homes per purchase thanks to the Internet, and with RE Mobile, buying property has now become a lot easier”.

An R.E.Mobile website is a fully customizable and can be setup and running in under 3 weeks and for as little as $25 per week*.

For more information on R.E.Mobile and its innovative technology, contact Brightfox.

How to measure if your website is successful

This is an excerpt from one of our weekly emails sent FREE to subscribers of the 50 Bright Ideas email campaign. To read this article in full, and to get another 49 great tips and action lists on how to improve your property business, visit http://50ideas.brightfox.com.au and sign up – it is free. “Last week we talked about using Google to promote your business. We will talk more in coming weeks about how to optimise your website design to improve search engine results. But we digress this week to answer a question from one of our readers regarding last week’s email. Charlotte asks us:

“Thanks for the information on Google. I understand a little more on how I can use it to increase visitors to my site, but how do I know if it is working or not?”

This is a good question, thanks Charlotte, and the answer to your question is this week’s Bright Idea.

So you’ve built a website and spent money on Google Adwords, how do you know if your website is working? To get the best out of your online marketing you need to understand the basic metrics that are used to measure the performance of your web site.

Most web development firms would point you immediately at a weblog statistics package that will analyse the technical details of how many visitors came to your site, how long they stayed and so on. This is all important, and we discuss it below, but we believe in analysing the success of your site more deeply than this. We recommend that you use three forms of measurement. They are:

(a) Lead Tracking: There is nothing more important to your business than generating actual leads that convert into sellers, purchasers, tenants or landlords. The true and absolute measure of any advertising medium, including your website and online marketing, is the amount of business your website generates.

We would say that a website that brought 10 leads is better than one which brought a million page views but no new potential clients. I think this is pretty obvious to us all however, we have found that many clients fixate on the web traffic analyses and don’t track nor analyse the number and quality of leads generated from the site.

So the number 1 measure of success is simple: the number of leads and the % of those leads that convert. We recommend that you track both and report on them weekly.”

To read the rest of this article and to get a detailed action list of how to measure success on your website, subscribe for FREE to http://50ideas.brightfox.com.au.

All your essential property news in the one location

Searching for the most update to date and topical news on the property industry is always hard. That is why we developed www.propertymash.com. This site brings together property news from around the world so that you don’t need to go looking for it. Its nice and simple – but it works.

I know – we built it so we have to like it! But seriously, I use it everyday to find out what is happening in property markets around the world and find it invaluable. Most of the information I reference in this blog, whether they are opinion, articles or market commentary, all comes from www.propertymash.com

So I suggest you try it out and see what you think.

Broadband Internet User Penetration Rising – What does this mean for website development?

The OECD has released the rate of broadband internet usage around the world. It is increasing as one would expect.

Visit this link on The Economist website for a short but concise analysis of the OECD Report – http://www.economist.com/research/articlesBySubject/displayStory.cfm?story_id=13721090&subjectID=348963&fsrc=nwl

What is the relevance of this for building websites for the property industry? With an average of around 25% of people having broadband, websites still need to be optimised for dial up speeds – which means limiting the use of slow to load multimedia sites. Some use of flash and video is a must, but this report reminds us that we are a long way away from a world where everyone view websites that with live streaming video or deeply immersive multimedia. These types of sites should still be restricted to niche segements of the market where adoption of broadband is much higher than the average – such as sites for IT professionals.

YouTube and Facebook latest weapons in property market

This is an interesting article in The Sunday Mail, a Queensland newspaper. Light on details but it does show that Australian agents are becoming more innovative online.

http://www.news.com.au/couriermail/story/0,20797,24117506-8362,00.html?from=public_rss

Whilst Australian agents are good adopters of technology in general, suprising I have found them quite resistent to the use of web 2.0 technologies. For example, there really are very few australian agents who run a blog. When compared to the USA for example, the adoption of these technologies in Australia is very slow, and yet subscription to portals and the general realisation of the value of technology to an agency is in general very high.

As we do business around the world I am constantly impressed with the relative sophistication of agencies in Australia. I think it would be fair to say that Australian agentcies are perhaps 2nd to the USA is adoption and use of technology, but also in the professionalism of the way that real estate agencies are run. I am not sure of the reason why they are so slow to adopt web 2.0 technologies, but one thing is for sure. If Australian agents do not start to seriously look at these technologies, over the next few years they will no longer be world leaders.

Web 2.0 – changing the face of real estate as we know it?

Web 2.0? Who? What?

This subject is one of much debate among IT experts, but the general consensus is that web 2.0 is more of a concept than an actual tangible change. You have probably heard new jargon popping up at the meetings over the water cooler such as Facebook, MySpace, tagging, blogging and social networks – these are probably the most widely recognized aspects that are changing the internet – and being defined as ‘web 2.0’.

The ‘idea’ of web 2.0 involves the ability for internet users to generate and distribute content, often with the freedom to share and reuse. It does include a largely social element – but before you disregard this as your colleagues posting drunken nights out of themselves online, consider the economic potential for businesses – after all, word of mouth (albeit ‘virtual’) is an incredibly powerful sales and marketing tool.

One such example is YouTube. An online video sharing website, not only does it include the quirky videos sent around the office for fun, but also includes a more professional side. For example, politicians such as Hilary Clinton and Barack Obama are campaigning via YouTube.  So how can this affect the property industry? Already property developers and real estate agents are posting videos of themselves and their accomplishments onto YouTube. At Brightfox, a common feature we are now including for our clients’ websites are a video and news page where property firms can upload their YouTube videos onto their own corporate website.

Stay tuned – More information on Web 2.0 to come…