Tips on using Twitter for Real Estate

Have you taken the plunge & joined Twitter? Perhaps you have and you are not getting the results promised to you? Well, don’t worry – what you are experiencing is completely normal. Getting social media (including Twitter) to work for you is not an easy thing to do, so we have put together a few tips to help you.

1.    Twitter is not a competition

Do not try to get the most followers possibly in the hope that they will all be hanging off your every tweet, chomping at the bit to list or sell with you. You need to be conversational & let your follower count grow organically.

2.    Twitter is not a marketing medium.

At least not in the way you may expect it to be. It is a social medium, which means it works best when approached as a conversation.
Marketing is generally a one way conversation, where you share information about your services. Twitter needs both sharing AND listening.
Give updates and talk up your services. But also take time to respond to questions, or to join in a friendly conversation.

3.    It is not just all about your business.

When you tweet, you may be representing a brand, but you are a PERSON who is placing the tweets online. So act like a PERSON. Take the time to discuss things that are not just about your office or even industry. Share interesting stories, links or pics. They do not always need to be realestate related.

4.    Keep your re-tweets interesting & useful.

If you have found the Retweet button, then keepthe things you are repeating interesting. You could retweet local news, realestate stories or even cricket scores! Make your RT’s useful information-packed tweets for your followers. If you do, your followers will retweet them too, which helps attract new followers.

5.    Stay consistent.

If you are going to start, keep your twitter activity consistent. Don’t go crazy for a day or two, then share nothing for weeks on end.
Try to space tweets out throughout the day  or week, to reach the widest possible audience and so that your followers recall who you are.

So, give it another go, but just remember that Social media is not just a short term thing. If you want this medium to help enhance your business and create profits for you, treat it like any other business tool. Stick with it and pay attention to how you use it.

To tweet or not to tweet!

The property industry has been pondering for some time the importance of being active on twitter. I personally have equally been skeptical as to its benefits. I really question agents or consultants who think that there are a large pool of people who want to be bombarded with regular tweets on new listings, price changes etc. As a consumer, and a technically orientated one at that, I just can’t see how I benefit from that. Email alerts will do just fine and I get to read them when I want (the one exception I would make here is for rentals in particularly tight markets. In some cities I know of instances where people pretty much fall over themselves to find out about new rental properties when they come available. A tweet would be great for that).

However, as a technical company, we needed to give it a go so we set up a couple of Twitter Accounts a few months ago and got started.

Not much feedback and quite a few followers and then, out of the blue, a genuine enquiry! Yes that is right, a genuine enquiry from a real estate agency that had come across one of our tweets and then contacted us.

So I guess the proof is in the pudding as they say. Not a huge number of leads but certainly it is a start. So maybe my thinking on twitter and the value it offers is starting to change…..

By the way you can find us at @brightfoxhq