Bing taking market share from Google

A recent article in The Australian Newspaper commented on the sucess of Bing and Yahoo in taking market share from Google. Now in Australia that isn’t going to be hard initially, as Google has around 90% of all search engine traffic. Making a significant dint will be much harder however.

You can see the full article here.

There is no doubt Bing is a good search engine – far far better than Live and a real potential threat to Google. In a recent interview by Tech Crunch with Steve Ballmer, Ballmer commented that they have over 5000 people working on search. A pretty extraordinary number but it shows how serious Microsoft is about competing with Google.

You can see the full interview with Ballmer here.

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