The other day an interesting article came across our desks here at the Brightfox office courtesy of Real Estate Business Online.
According to the article an ingenious, for want of a better word, Californian Listing Agent has teamed up with his local Audi dealer to provide prospective sales agents the opportunity to test drive the latest range while attending open houses for the agent’s multi-million dollar listings.
Traditionally a nice spread of good food was enough to seal the deal, but with competition growing he wanted to push beyond this approach.
. . . “We look at ourselves not just as agents, but as promoters, and want agents from Malibu to Palos Verdes either attending this event or at least talking about it,” he said of the US$8.495 million Beverly Hills-based property.
The offer includes $300 worth of free botox and a test drive of an Audi, and comes as the US property market continues to flatline . . .
. . . “I attended a few gifting suites last year for the Emmys and Oscars and saw companies giving away great stuff to [celebrities]. I started thinking about how I could pair businesses with agents and wanted my open house…to be more like…those gifting suites . . .
If this sounds like the winning edge you’ve been needing, give it a go and let us know if it works out for you!
To read this article in its entirety please visit Real Estate Business Online
It is a tough market out there and we know that many agents are finding business difficult. To assist agents and agencies on improving their business in these tough times, we have recently launch a free weekly email called ’50 Bright Ideas’ which will send a new business idea to agents each week. Each week we will email a new business idea used by one (or many) of the leading agents around the world. Having recognised however that an idea without execution is a wasted idea, we are also including suggestions on how to implement the idea into your business.
So in a nutshell, our ’50 Bright Ideas’ campaign is a FREE weekly email that all agents and agencies can subscribe to, that send you a great new business idea and suggestions on how to implement the idea into your business.
You can register for these Bright ideas by visiting http://50ideas.brightfox.com.au/ .
We have seen many companies selling similar information for well over hundreds of dollars. However we have decided to impart this knowledge for Free. When you sign-up for 50 bright ideas you will also receive 3 professionally designed HTML templates that you can use immediately – straight out of the box.
Of course we don’t think for a second that we are the only people with great ideas on how to run a real estate business, so if you have suggestions or would like to contribute to our weekly emails, we would love to hear from you. Simply email us at email@example.com.