Brightfox – What's hot in I.T. for the Property Industry

Sending the correct emails to your database is important. In fact, it’s more than important – for many, it’s the lifeblood of their business. Unfortunately, sometimes managing all of those emails can be quite difficult, especially when you take into consideration the pure amount of details property transaction emails can require.

This is where our Campaigns module on BrightfoxCRM steps in.

We’ve made it easier than ever to reach out to, and manage, your databases. In fact, it’s so easy that we use it for our own emails – read on to find out how.

Campaigns

Here’s a basic breakdown of our Campaigns module, as it currently stands: bulk email anyone you have in your database, with just the touch of a button. You can select as many (or as few) as you’d like, and you simply have to select the ‘Email’ button to get into contact.

From there, the world is your oyster: type out a simple email, or use the many merge tags so you barely have to type at all, or paste in a gorgeously designed email from your marketing team. When you’re done, hit send – it’s that simple.

Campaigns isn’t designed to replace your MailChimp or Vision6 email editors. While you certainly can use it for that feature (we do!), it is primarily intended to help you track your correspondence with your database. All emails sent through BrightfoxCRM are automatically logged as an activity and tracked against the relevant contact and/or contract, so you know who you’ve been talking to, and when it happened.

How to use campaigns

Streamlined and simple to use, we know you’ll find sending emails (and tracking their successes) via BrightfoxCRM and the Campaigns module easy to understand.

After selecting the people you wish to contact, open the ‘Email’ screen. From here, you can begin to put your email together. As in the examples below, you might choose to simply send off a brief message to whoever you may be contacting (in the example below, regarding a display suite visit). You might also choose to send an email off to quite a few people, using merge tags to create a personalised look and feel. You might also choose to send off a marketing-approved email template on certain holidays or to announce new projects coming to market.

• 

• 

• 

From here, all you have to do is test (using the helpful ‘Test’ button), or simply send off the email.

If you are bulk emailing a number of people, the system will give you the option to track these emails through the Campaigns module. If you choose this option, you will now be able to track whether your recipients received their email, and when exactly they opened it. This can be particularly useful when contacting buyers or their solicitors regarding contract changes and updates, but it’s also helpful in the day-to-day, giving your salespeople the ability to recognize who is genuinely interested and engaging in your content – and who isn’t even bothering to open your emails.

If you chose to bulk email through Campaigns, you simply have to open the module to see all the relevant information.

Clicking on a campaign will allow you to track the basics the emails you sent out. You can see the exact email that person received (especially helpful when you’ve been using merge tags), along with information about when they got the email, when they opened it, and what they clicked on.

We’re sure that you have existing email marketing software in your business, however, do they integrate with your CRM the way BrightfoxCRM does? What we love about this feature is that your sales staff can manage everything from one platform – no clicking around, or losing things, or forgetting send that email, since the infrastructure is integrated into the CRM they use every day.

BrightfoxCRM is also a lifesaver (and timesaver) for the management team. Your management team don’t have to worry that the sales team are sending the incorrect emails out, as they can create default emails for everyone company-wide to use when responding to particular actions. With seamless, live integration, we give your team the tools they need to succeed in their everyday – no matter where they are or what they’re doing.

If you would like to have a free 20 minute demo of BrightfoxCRM and the campaigns module, please get in contact with us today. The future of proptech is here, and you don’t want your business to miss out.

The PropertyMash Brightfox team are industry leaders in building interactive touchscreen solutions for the property industry.

Our touchscreen and iPad App’s are used around the world inside and outside display suits.

Here is one of our latest – the Brisbane Quarter touchscreen. Providing advertising for tenants and a way-finder, it is a powerful way to further activate an amazing site.

Thanks to leading advertising agency Toto who worked with us on this project.

If you said yes, unfortunately you are not in the minority. Most CRM software used in the property industry today is simply not fit for purpose, making it just too hard to use.

What do we mean fit for purpose?

Most of CRM implementations we come across which fail can be grouped into two types:

• huge USA based CRM providers
  
• off the shelf real estate specific CRM’s made for real estate agents

We all know about the big USA based CRM providers. Salesforce, Microsoft Dynamics, Oracle and so on are well known household names that CEO’s and CFO’s around the world feel very comfortable implementing. After all if some of the biggest companies in the world use these systems surely they must be fantastic!

Of course they can be. There is no doubting just how powerful they can be. But more than 50% of these implementations fail. Why is that?

The main reason is the complexity of these solutions. They really are a ‘one size fits all’ approach, so when you implement a CRM like Salesforce you simply must commit yourself to a huge implementation and customisation exercise AND significant ongoing management and further customisation.

In fact we recently had a customer who moved over to our Brightfox CRM who has spent $500,000 implementing and customising Salesforce. At the end of 18 months and inordinate costs (the $500,000 does not include all of the internal costs in time and disruption so the true cost was vastly higher) they could not complete simple but essential tasks, such as producing a daily sales activity report, providing a whole of company snapshot of all sales, marketing and contract activity. For that matter they didn’t even have their website lead forms integrated. Why was this such a failure?

The reason is Salesforce (in this instance) has to be extensively customised to meet their (your) needs. And in this simple sentence we have 2 huge reasons on why these implementations fail. “Your needs” and “customisation”.

Our customers are successful property developers and project marketers. They know how to run a successful property business, not how to build software. Of course with Salesforce you need to use software developers, but they in turn must be briefed by your team. And this is a time consuming and difficult process. All of us that have worked and built CRM’s now over many years know this well.

Additionally customising a huge piece of software like Salesforce is just plain complex. All those features that they put in for the big banks, mining companies, FMC’s and so on all make customising it for a property company complex, and hence costly and risky.

With a Brightfox CRM implementation you get a proven product that is built from the ground up to meet the specific needs of a property developer and project marketer. Out of the box it will be working for you and delivering value. Of course you can still customise key aspects to meet the needs of your business, but the essential and complex components are already done. Contract administration, listings, commissions, financial analysis and more, all ready to go and industry proven. This is why Brightfox CRM implementations work. It works, is proven to work, and the demo we will give you is of a live working system, the same system you can implement in weeks, not in months or even years.

Simply lower risk, lower costs and greater rewards.

The implementation of an off-the-shelf software solution built for real estate agents are another common CRM failure we come across. There are a multitude of software solutions created specifically to meet the needs of traditional real estate agencies. They work very very well for these traditional real estate agencies, which is why you almost never find a Salesforce or Microsoft Dynamics implemented in these businesses. They do not work for property developers or project marketers though as they are built for the traditional real estate model – list a home, market that home, sell that home, start again. Project marketing simply does not follow this model. The many nuances that differentiate project marketing to traditional real estate sales are too great to mention here, but rest assured they are many, and fundamental.

If you are interested in a powerful but still easy to use CRM suite that offers powerful integration across all your sales and marketing activity, then the Brightfox CRM should be on your shopping list.

Contact us today for a personal demonstration on the Brightfox CRM.

Yes, there is a complete CRM solution made specifically for property developers and project marketers that you can implement today!

Our new business intelligence tool, Insights, provides uses of the Brightfox CRM suite real time data on the success (or otherwise) of their projects.

Real time analysis on key data is absolutely essential to running a successful property development or project marketing business, and our Insights BI software gives you this.

Insights will provide you with real time graphs or tables on essential information that traditionally takes days to put together, or perhaps you may never have even been aware off.

Of course standard analytics such as breaking down prospects by source, by age group, by reason for purchase are standard, but also breaking this data down by prospect post code, status and time to purchase all add far deeper insights that give you amazing levels of understanding on what your prospects, and ultimately buyers, look like, how they are finding you, and why they are choosing you.

Insights are not limited to prospect data of course. Analysis sales rates by your internal and/or external agents, looking at how many properties they sell in a project, perhaps what type of properties they are selling and even how much discounting they are doing.

Need the current gross realisation on your project at anytime? Insights will give you this and again much more.

Need to understand why contracts are falling over? Or perhaps which agents are having the highest fall over rates?

All of this data is available in real time, in graphs or tables, accessible to your entire management team via our exciting Insights BI software.

Insights is another module in the rapidly expanding B-Suite solution, a selection of online software that collectively makes up the Brightfox CRM suite. Brightfox CRM is a fully integrated CRM solution that provides real time information, analytics and sales tools for leading property developers and project marketers around the world.

For a personal demonstration on the Brightfox CRM please contact us.

Buyers can’t visit your display suite? Take your display suite to them!

Sell more property faster with our Apps! Take the power of your display suite audio visual presentation and give your prospects the ultimate sales presentation in their home with a PropertyMash.com Interactive App. Developed specifically for new property, our apps give you sales team the best tool to do an online presentation and close the deal, no matter where they have to do the business! Can’t get your glossy brochure to your prospects? Go a step further and let them download a fully interactive app that lets them explore your project from home. Our Apps are the ideal solution to your sales troubles with Covid-19 lockdown.   Explore your building with 360 augumented technology providing even real time availability if you wish. Fully integrated features enable your agents and buyers to search and inspect every apartment, even comparing colour scheme, fit out options and real views. Everything your buyers need to be able to purchase in your project. Our Apps ensure that your sales team have the ultimate sales tool at their fingertips when and where they need it, enabling them to give the ultimate sales presentation every time. Live prices, availability and reservations means that they can then close the deal. Get all of this and more with your very own interactive tablet app.

Buyer Validation. It is just so important into today’s market. We know that over 86% of people read online reviews before they buy.

Reviews permeate every industry and represent a fundamental part of the buyer journey. Would you buy a new car or phone without checking out a review first?

And yet in the property industry most still implement marketing campaigns without any form of 3rd party validation. This leaves a gaping hole in the campaign and will lead to lost sales – whether at the discover/search phase where you just won’t even get onto the list, or even worse, at the validation phase, when all the hard work has been done but the buyer walks away due to fear.

I created PropertyMash.com to fill this void. We provide buyers with the information they need, in a way they want it! Authentic and indepth information that makes them comfortable to purchase.

As one of our clients said:

“Buyers only go online digging around for information on a project or a developer when they are looking for a reason not to buy. You guys do a great job for making them feel comfortable to move forward.”

Yes – we do help close deals. And we also generate leads – lots of them.

Check out my post today about helping buyers gain the confidence to move forward – even with all the negativity in the market about new property at the moment.

https://propertymash.com/news/how-to-ensure-the-mascot-towers-cracks-dont-appear-in-your-new-apartment-buy/

If you are ready to explore the most exciting evolution in project marketing to happen in Australia for a long time, I would love to have a chat!