Sell more property faster with our Apps!
Sell more property faster with our Apps!
Buyer Validation. It is just so important into today’s market. We know that over 86% of people read online reviews before they buy.
Reviews permeate every industry and represent a fundamental part of the buyer journey. Would you buy a new car or phone without checking out a review first?
And yet in the property industry most still implement marketing campaigns without any form of 3rd party validation. This leaves a gaping hole in the campaign and will lead to lost sales – whether at the discover/search phase where you just won’t even get onto the list, or even worse, at the validation phase, when all the hard work has been done but the buyer walks away due to fear.
I created PropertyMash.com to fill this void. We provide buyers with the information they need, in a way they want it! Authentic and indepth information that makes them comfortable to purchase.
As one of our clients said:
“Buyers only go online digging around for information on a project or a developer when they are looking for a reason not to buy. You guys do a great job for making them feel comfortable to move forward.”
Yes – we do help close deals. And we also generate leads – lots of them.
Check out my post today about helping buyers gain the confidence to move forward – even with all the negativity in the market about new property at the moment.
If you are ready to explore the most exciting evolution in project marketing to happen in Australia for a long time, I would love to have a chat!
The latest real estate portal to hit the Australian market is now live at www.propertymash.com
A dedicated website for new property only, it features new apartments, new townhouses and new house & land projects in Brisbane and the Gold Coast, in Queensland Australia.
PropertyMash lists every project in the market for free, which ensures that it is the only site which truly does have every project for sale.
If you Project has not been featured on PropertMash yet, you can submit on the site for a free review.
PropertyMash runs on Brightfox technology – using over 22 years of project marketing expertise. Stay tuned for a range of industry first features to be released in coming months.
The internet and smart devices have made a dramatic impact on the real estate industry with the prevalence of online listings, real estate apps (realestate.com.au, domain.com.au), and complete on the go access. New technology continues to play a major role in the real estate and property development sector with many new technologies being introduced that will change the way consumers, agents and property developers buy, sell and develop real estate.
Here are some of the technologies being adopted in the real estate market today
One of the most common technologies being introduced is Drone Technology. Drones are being incorporated to do aerial site images, property location images, 360 degree images to show the areas surrounding property, basically any images that a regular camera cannot capture, drones are being brought in.
Here at Brightfox we incorporate drone technology into many of our projects including apps and touchscreens. As the majority of our projects are apartment developments that are yet to be constructed, drone technology helps with giving the prospective buys an onsite into the development. It allows consumers to visualise the property they want to purchase with level views, area views for surrounding amenities, 180 degree apartment views and 360 aerial views.
Virtual Reality technology
New technology, such as Virtual Reality (VR) goggles, is making a huge impression on younger buyers whilst the older markets are quite happy with the traditional printed sales kit to discuss their potential purchase. What is being shown is that the digital revolution is allowing developers to bring apartments to life for potential buyers in a way the old printed sales kit cannot.
Here at Brightfox we use VR technologies extensively in our touchscreen and App solutions, with augmented 3D buildings and virtual walk through of apartments being very powerful selling tools. These are becoming the norm in development display suits due to the growing interest in seeing these developments before they are even built.
On larger developments these technologies are a definite must have to make things easy for the potential buyer to understand. IPad apps and touchscreens use interactivity for choice, allowing potential buyers to visualise all their options at the touch of a finger.
It can be difficult to show the amount of options in printed sales kits, and even more difficult to update these should there be any changes. When you update the digital technologies, it is simply uploaded and updated at little cost compared to re-printing.
It can be safe to assume that the involvement of technology, especially technology that allows potential buyers to interactive with properties, will become even more prominent over the coming years. The more technology develops and grows the more the potential buyer will be able to engage.
The secret to selling property online? Great and authentic content + awesome social media strategy!
Ok ……maybe you won’t actually make the sale online – you will still need to have good salespeople and be able to close, but this is how you generate quality leads online.
The property industry is prolific at generating content. Every project has literally reams of content written for it come launch date. Website content, brochures, sales kits, press releases, realestate.com.au ad’s…. the list goes on and on.
And now all of that same content is going on social media – facebook, twitter and more. And people wonder why this content doesn’t work. Time and time again I am told by property industry professionals that social media doesn’t work. The answer isn’t that it doesn’t work, its just that you are doing it all wrong. Let me tell you why!
Social media, and the crazy amount of content that is constantly being pushed out into the Internet of things, is changing fundamentally how consumers choose suppliers. In the case of property, how consumers find and buy property.
Gen Y’s, Millennials, and an increasing number of Gen X’s are savvy enough to recognise marketing spin when they see it. They are now looking for authentic content they can trust. Even more than this, they are looking for genuine and trusted relationships with the organsiations they buy from.
So when you push out another PR article on Facebook, don’t be surprised when you get no likes and no responses. Consumers can see through the marketing spin and quickly discount it. Yes they are hungry for content, but if they wanted marketing spin and self-aggrandising claims they would visit Buzzfeed – not your site (sorry Buzzfeed!).
I encourage you to read this article in Fast Company, “the only lasting competitive advantage is extreme trust”. Whilst this article talks about trust in the context of e-commerce, it is spot on when it comes to consumer behaviour online. E-commerce is, and will continue to be, the pointy end of selling online. This is a true transaction and companies like Amazon are genuinely recreating the sales and marketing process to build the trust required to get people to part with a lot of money over the internet. We all can watch and learn from what they do right; and wrong of course. Then we need to start applying this to how we do property sales and marketing.
The property industry, and in particular the off-the-plan property industry, has to start changing. Consumers no longer trust your advertisements. They want, and need, more. They want authentic content and ultimately they want a long term and trusting relationship with you. Sound like music to your ears? It should! Imagine a loyal customer base who can’t wait to hear from you, love reading or watching what you send out, is a repeat customer and most importantly of all, happily refers you to their friends and family.
Since I started out providing digital solutions to the property industry 20 years ago this is what we have been striving for. A 1-1 relationship with our customer which – let me repeat –
can’t wait to hear from you, love reading or watching what you send out, is a repeat customer and most importantly of all, happily refers you to their friends and family.
From a technical perspective, content marketing and social media is the first genuine opportunity for you to create these types of relationships on an industrial scale. You can now genuinely aim to have these types of relationships with hundreds and even thousands of consumers. It is possible and you should be starting on this journey. It won’t be easy, and it certainly will not be fast, but it is the future of project marketing.
The first step, of many, is building an online persona / reputation of authenticity and trust. Just like in the offline world, this takes a lot of time and effort. So it is all a question of getting started – sooner rather than later.
So how can we help?
PropertyMash.com is a whole new way for the property industry to communicate with buyers. We will be pushing content through our portal, social media channels and also into key international markets such as China, Hong Kong and Singapore to enable the property industry to reach out and communicate in new ways.
Ultimately, PropertyMash.com will generate for you enquiries that are from buyers who are highly qualified and genuine.
So if you have off-the-plan projects for sale, please get in touch.
Once considered the realm of Sci-fi movies, and although still very much in its infancy, property developers are now looking for ways to capitalise on a technology that is sure to have a huge impact on the way we purchase off-the-plan and new property. So what’s all the recent hype about?
There are some high-quality immersive virtual reality headsets hitting the consumer market for the first time. These devices could end up having a societal impact as substantial as the introduction of smartphones.
The biggest challenges working with such new technologies in the Real Estate industry is getting the consumer experience just right.
The questions we must first ask, does Virtual Reality add or improve the sales process?
This is the fundamental question when looking at any technology. If you can realize an ROI – it’s worthwhile. If it’s just for a gimmick, the money may be better spent elsewhere. Of course that gimmick might be the reason the prospect walked into your display suite, and met with your sales agents rather than a competitors display suite, but the question is will it help make the sale!
Will a prospect still feel the property is a spacious 67sqm two bedroom apartment after they’ve seen the living room packed with furniture in a render that looks a little too crowded?
We use VR technology extensively in our touchscreen and App solutions, with Augmented 3D buildings and virtual walk through of apartments being very powerful sales tools.
We believe the best use of VR headset technology at the moment lies within visualisation of large masterplanned communities. It is a very effective means of ‘virtually’ standing on the front lawn of a future home, taking a peak at what afuture neighbours house will look like or for going for a stroll through the community facilities. This is now perhaps the best way to explore / visualise these masterplanned communities, but do require extensive 3D rendering of course so it is still costly.
So in conclusion what do we think about VR? We love it and already use it extensively in our Apps and touchscreens. Watch out however for the gimmicky VR Headsets and new technologies that are launched as the overall technology evolves. Most of the VR Headsets that we are seeing now will be gone relatively soon as the technology rapidly evolves. Like most new technology we can expect a rapid period of technologcal explosion followed by a period of consolidation as it matures. It is at this stage that readily available and commercially viable VR Headsets will become commonplace.
Check out Microsoft’s Hololense – this is really exciting new take on VR Headset technology and we think going to be a big hit!
Property Developers and Project Marketers Australia-wide have been casting a global net to try and reach buyers. Competing on a global stage to attract these international buyers is becoming increasingly difficult, demanding new and innovative ways to differentiate your project.
At Brightfox, we create interactive applications for Touchscreens and Tablets. These tools use the power of the latest innovative technology and our proprietary foxSuite software to create a rich multimedia solution that takes takes sales presentations to new heights.
Demand for interactive applications from Property Developers has never been so high. This demand is being driven by savvy buyers and savvy agents. The buyers of today expect an information-rich experience, and are drawn into developments offering this. Agents demand the best tools for presenting to their clients. Our Touchscreen and Tablet Apps do both.
Built from the ground up to sell property in every market, in every language, our Touchscreen and Tablet Apps are truly international. Most commonly they are deployed in both English and Chinese, immediately being available to the majority of property investors interested in the Australia, New Zealand, US, Canadian and UK markets.
Our most recent iteration of our Interactive Property Apps was created for international developer Frasers Property for the latest project launch at Hamilton Reach, in Brisbane Australia. A large multi-stage Project built along the Brisbane River, this Project is the pinnacle of riverfront and riverside living in Brisbane. Nothing can compare to visiting this Project in person, but if you can not be on site, our Tablet App is the next best thing.
Our foxSuite Tablet App has given Frasers Property the ability to give internal and external agents located in Australia, HK and mainland China, an interactive sales tool which can be used to present to prospects anywhere at anytime, delivering a truly powerful multimedia presentation that enables both agent and purchaser to explore every aspect of the project, its surrounds and the greater Brisbane region. Our foxSuite Tablet Apps make every agent look and present as a true professional, making every presentation a winner.
Whether it is an interactive display suite touchscreen solution to bring your project to life or an interactive app empowering your sales team with tools to sell more property, Brightfox are here to help by developing your next interactive application solution.
Contact us now for an obligation free quote on (07) 3177 0505 and
ensure your reaching the global audience your project deserves.
The modern display suite has rapidly evolved becoming more upwardly mobile and immersive than ever before replacing traditional property marketing mediums.
Experiential marketing is king to the client, touch-see-feel. In order to sell property,
virtual reality representations of your projects are now must-haves.
Whether it is an interactive display suite touchscreen solution to bring your project to life or an interactive app empowering your sales team with tools to sell more property, Brightfox are here to help by developing your next display suite solution.
Contact us now for an obligation free quote on (07) 3177 0505 and
ensure your displays are giving your projects justice.
Why is it that salespeople generally dislike and do not use CRM software implemented by the Company that they work for?
After all as commission based salespeople don’t they stand to benefit from the primary reason CRM exists – to improve sales!
To start with you might even question this proposition. Perhaps in your organisation your salespeople do use your CRM. That is great if they do, but let me assure you that in most organisations with CRM software, the greatest problem with true implementation is getting salespeople to adopt and use the software. Over the 20 years that we have been building and implementing CRM software in the property industry, this has been and continues to be the single most difficult issue.
In the property industry we can charactarise a number of reasons that management elect to implement CRM software. We believe they are:
– improve sales
– improve systemisation
– provide better data clarity
– reduce costs
– reduce risk
I will go through each in turn:
1. Improve Sales. This is the most obvious reason and ostensibly the primary reason for putting in a CRM. “Lets capture every lead, put in sales source automation, coupled with fully integrated database marketing, and lets see our sales rates improve”.
2. Improve systemisation. In the property industry this includes everything from capturing leads, then implementing systematic database marketing, price list management, contract administration, financial reporting and so on. The implementation of a system to manage this entire process is a compelling reason to implement a CRM.
3. Provide better data clarity. A CRM should provide clear and realtime data on everything from leads, to live price lists, contract status, financial exposure and so on. All critical information to be a successful property business.
4. Reduce Costs. This is really a by-product of Point 2 – Improve Systemisation. Through implementing a CRM successfully, you should be able to reduce operational costs in your business.
5. Reduce Risk. This is not raised as often as it should be as a reason to implement a CRM. By centralising your company data into a single ‘silo’ you will eliminate significant risk in that data walking out the door, being lost and generally misused. Data is becoming an increasingly valuable asset to all property businesses, and a CRM should be an essential tool for collating and securing that data. Through systemisation of your business CRM will also reduce a businesses reliance on specific personnel, reducing the impact on any one or multiple employee’s leaving.
Quality CRM software is now generally good at delivering on the last 4 of these points. Industry specific software such as our foxEnterpriseCRM, are particularly powerful at Point 2 through many years of continuous optimisation to meet the specific needs of property developers, project marketers, investment groups and so on.
Point 1 – improving sales is however still a significant challenge for almost every CRM implementation I have seen. Why you might ask? The answer is simple. If you salespeople do not systematically use your CRM software, your sales pipeline has failed at the very point where it starts. If your salespeople are not entering new leads, are not updating leads as and when they communicate with them, if they are not following your automated activity plans, and not even accessing live price lists and other essential sales information via the CRM, then your attempt to improve sales through improved conversion rates, cross selling, database marketing or other techniques will fail…. or at the very least will struggle.
So we come back to the question at hand: Why do salespeople hate CRM? I will pose this in another way. What do salespeople want in a CRM? In our view it is the following:
1. Software that is easy to use.
2. Software that helps them perform their sales or admin tasks more easily.
3. Software that gives them the essential sales information they need (live price lists, sales kits, floor plans, fly throughs etc)
4. Software that is available to use no matter where they are
I have included below a screen grab of Salesforce, reputably the most popular CRM in the world.
The No 1 reason salespeople do not use CRM software is complexity. CRM software is just too complicated and confusing to use. When looking at this Salesforce screen grab there is nothing ostensibly easy about reading and certainly entering this data. Lots of of fields, lots of categories, lots of buttons. If you use the toolbar and start going into Accounts, then Opportunities and so on it just gets worse and worse. If this software was developed and implement for salespeople, as every CRM vendor purports, just why has it ended up being so complex and difficult to use!
I am not just picking on Salesforce here. The is no CRM software that is as powerful and as full of features as our own foxEnterpriseCRM. For 20 years we have been customising and improving it with feature after feature to meet the specific needs of the property industry. The answer as to why foxEnterpriseCRM and other CRM software is just so complex can be found on my earlier points on why CRM software is implemented in the first place. As pointed out earlier CRM software is expected to do a lot more than just help salespeople make sales. Points 2 through to Pt 5 above all have nothing to do with salespeople and helping them make more sales. Each of them are fundamentally important reasons to implement a CRM however, so we can not say that a CRM should be developed solely for the needs of a salesperson. Marketing Departments, Contract Administration teams, Customer Service and Handover teams, Management and so on all have detailed requirements, and the CRM software has to meet all of them. By virtue of this, the CRM inevitably and inexorably morphs into a complicated beast that salespeople will simply not use.
If you have read this far then you are desperate to know the solution (or are a competitor of ours!). So I will let you out of your misery. The answer is you need 2 CRM’s. One for your salespeople, and one for your admin team!
One that gives your salespeople exactly what they want and need, and another that gives your administration staff exactly what they want and need. We think this is a revolutionary idea and is going to change forever how people think of CRM software. We are calling it CRM V2
One size does not fit all. One CRM does not work for all! Your current CRM almost certainly does not work for your sales team. So we have developed and launched a new CRM that runs side by side with foxEnterprise CRM – its called SalesCRM and as the name suggests it is made exclusively for salespeople. It is easy to use, beautiful, fast, available on every device and did I say simple to use! And it works.
Your salespeople will love it, and your management team will love foxEnterprise. Two CRM’s, working as one representing a whole new approach a successful CRM implementation.
SO WHAT IS ACTUALLY HAPPENING?
As of April 21st 2015 Google changed its search algorithms to favour websites that are ‘mobile friendly’. This means that mobile optimised websites will begin to rank better in searches than those that are not.
WHY IS IT CHANGING?
This change by Google is a response to the changing way in which users are increasingly searching for content via smartphones and tablets. It is a move to improve the user experience and ensure users are directed to mobile-friendly sites as a preference when searching for content on Google.
WHAT ABOUT MY WEBSITE?
If your website doesn’t have a responsive design or mobile specific site it is likely that your search rankings will suffer. This can send your website tumbling down Google’s search results and potentially cost you deals.
BRIGHTFOX IS HERE TO HELP…
Although this change has already taken effect there is still time for businesses to act. Google can recognise newly optimised sites quickly and will revise your search ranking accordingly. Contact Brightfox now and ensure your website is ‘mobile friendly’ and you’re not losing sales as a result!