Look who is going Places in Project Marketing (our recent newsletter)

This month Brightfox is proud to introduce Brisbane based project marketer, Place Projects.
In the last few months Place Projects have not only adopted foxEnterprise to manage the sales, marketing and reporting functions for their project sales but have also released a brand new website with a custom design by Brightfox utilising the power of the Umbraco Content Management System.

The Place brand launched onto the Queensland residential real estate scene in late 2002 and since then has grown significantly in both recognition and in market position.

Real Estate power houses – Bruce Goddard, Syd Walker, Damian Hackett and Lachlan
Walker partnered with this growing name, to open the Place Projects office. Understanding that their project marketing needs were going to be immensely more complex than a residential sales office, they approached Brightfox looking for a high quality CRM system and a website that could keep up with the times.

The Place Property group had an existing in-house CRM software application in use
throughout their offices. But to suit their specific project marketing needs
Place Projects spent a considerable amount of time investigating the various
options available on the market before deciding on foxEnterprise and according
to Kathy Cuthbert of Place Projects.

“. . . We never found a system before that catered for
projects. . . and the system is amazing and so user friendly”

and 3 months down the track…

“Since using foxEnterprise we get help with anything
we ask for and if it can’t be fixed straight away or the
person we speak to can’t help us, any issues
arenormally resolved within 24hrs.”

Place Projects is a business involved in launching and marketing
new ‘off the plan’ Projects, so it was essential that the website presented the
Company and the Projects it was marketing professionally. The website needed to
be user friendly and be easily updated, with both new Project content but also
up to date research from Place Projects own internal research division.

The Place Projects website has been built from the ground up to work
seamlessly with foxEnterprise, ensuring that all prospects are imediately
captured and profiled for each Project within the foxEnterprise CRM. The
Brightfox CMS (Content Management System) ensures that Place Projects is 100% in
control of the content on their website, updating as they need to, thereby
ensuring it’s up to date and encouraging repeat visitors to the site.

and the results…   

“We had our projects website designed and operational within a couple of months, the training for it was great and even now, when there is a question it’s answeredin no time at all. It’s so user friendly we can make 99% of the change ourselves”

Upload Listings straight to homesales.com.au from foxAdvantage CRM software

After the successes of its various websites including carsales.com.au and bikesales.com.au, the team at the CarSales Network have turned their attention to the property industry with the introduction of homesales.com.au into the mix.

With over a decade of experience and a network of more than 24 classified websites attracting over 14.2 million visits every month, the CarSales Network is sure to make an impact on the property industry with the introduction of this new site.  According to the site, their goal is to lower the cost of real estate advertising in Australia and offer you “an opportunity to extend your buyer and seller reach by listing your properties on homesales.com.au for FREE”.

With the cost of advertising on some real estate portals on the rise, we may soon see many people making the switch to this new rival.

For all foxAdvantage users, uploading to homesales.com.au is 100% free. There are no extra charges for uploading to additional portals.

foxAdvantage to upload straight to realestate1.net.au portal

After great demand from users and agents, realestate1.net.au upgraded to a national search function capability in late 2010.

Along with this improved search function, new site features include improved property short-listing and bigger maps and images in property listings.

As one of Australia’s fastest growing real estate advertising websites, realestate1.net.au provide a user-friendly website with tools and information for buyers, sellers and renters. With the new features, realestate1 aims to provide an alternative real estate website for browsers designed to be simple, quick and easy to use.

As part of a recent update, users are now able to upload listings automatically to realestate1 from foxAdvantage. This improved functionality will support our many clients’ diverse marketing requirements and help them to remain market leaders.

Start Uploading your listings to REIQ Property Search

With the launch of their new look website the Real Estate Institute of Queensland (REIQ) is proud to announce the exciting addition of the REIQ Property Search. A Queensland-based listing portal featuring properties from REIQ accredited agencies.

Available at no extra charge, REIQ members need only subscribe to Property Search to begin taking advantage of this wide reaching internet presence.

After being up and running for only two months, already over 19,000 properties are advertised for sale and over 2,000 for rent.  At this rate of uptake, it looks as though the property industry has already given this particular portal a big thumbs up.

Understanding that our clients need to be able to send both wide reaching and diverse marketing, Brightfox is proud to announce that as of June 17th, 2011 our clients will have the ability to simultaneously upload their listing details to sixteen different real estate portals including REIQ Property Search at the click of a button.

Best of all for foxAdvantage users, uploading to the REIQ Portal is 100% free. There are no extra charges for uploading to additional portals.

World’s Leading Property Software Now Available in Jordan

The World’s leading Property Software for Real Estate Agent’s and Developers is now available in Jordan!

Brightfox is proud to introduce their newest Brightfox Valued Partner, Buniahtech!

This is a very exciting development, not only for Brightfox, but for Real Estate Agents and Developer’s in Jordan as they now have local access to the world’s leading property software. Brightfox, the leading supplier of CRM and property management software to the global property industry, currently has 2 Valued Partner’s operating in the U.A.E and are excited about adding to their growing list of international Partner’s and clients.

Mr. Mohammad Al Saafeen, Managing Director of Buniahtech said “We are very pleased to bring Brightfox’s leading property solutions to Jordan. Our experience with their products in other Middle Eastern markets such as Dubai has shown the tremendous positive impact these systems can have and Jordan’s real estate agencies are in prime position to also reap benefits from these modern business solutions.” He added that “our first Amman based client is already seeing great successes. Edraj has been using foxEnterprise, Brightfox’s premiere platform since emerging onto the Jordan real estate market in 2007. Both the internal business systems and the integrated website content management have proved highly effective in growing Edraj’s business and providing first rate services to their entrusted clientele.”

Michael Bucknell, Regional Manager for Brightfox Middle East was in Amman, Jordan, this past week for the contract signing. “I am very happy to have forged this new relationship with Buniahtech” he stated, continuing “Brightfox is expanding our presence across the Middle East and we see Jordan as a key market in this region.

We look forward to working with Buniahtech to provide cutting edge solutions to real estate agents and property developers in Jordan and to growing our relationship to incorporate other projects over the coming years.”

Brightfox Client is CNBC Arabian Property Award Winner Again

Brightfox would like to congratulate all winners of the 2009 CNBC Arabian Property Awards Once again, the CNBC Property Awards have highlighted the depth of talent in the Arabian property sector. Each year the awards go from strength to strength and the level of competition has been raised yet again in 2009. Our congratulations go out to all the category winners from this years awards and a special congratulations to our triple award winning client, The Oryx Corporation, who have once again led the way in terms of marketing and website presence.

Brightfox, one of the worlds leading property software companies, is proud to have achieved the “Best Real Estate Agency Website Arabia” award for Oryx for the second year in succession and would revel in the opportunity to work with and secure similar brand recognition for your business.

To find out more about our award winning product portfolio of property software systems, websites and client/broker portals, or to avail of our consultancy services in real estate e-sales & e-marketing, CRM and business process automation, please contact your nearest Brightfox representative today for a free in house appointment.

Cityscape Dubai 2009

Cityscape Dubai 2009 launched today and I was in attendance. Numbers are vastly down on last year – I would guess about 75% down. Having said that it was still busy, which says a lot about how crazily busy it used to be!

This is the first time in 4 years that we have not had a booth at Cityscape Dubai, primarily because we choose the exhibit at Cityscape Abu Dhabi earlier in the year.

It will no doubt be a more subdued year in terms of visitor numbers and deals done, but I am sure it will come back stronger next year, and we will be there again.

Even though we are not exhibiting at Cityscape this year we are running some great Cityscape specials, so if you are looking to purchase a new software solution for your business, I encourage you to contact us asap.

Launch of R.E.Mobile making it easier for property buyers to find property online

 ACCESS TO PROPERTY INFORMATION JUST GOT MOBILE!

Brightfox is proud to announce the launch of R.E.Mobile, a world first product that takes an existing website and optimises it for viewing over any smart phone in the world.

Over 140 Million ‘smart phones’ were sold in 2008 and with 87.1% of all property buyers researching property online, the smart phone will become more and more prevalent in today’s market.

Instant access to property information is becoming extremely important, but the ability to view this information in an easy to view format has been somewhat difficult.

Enter R.E.Mobile.

R.E.Mobile, or Real Estate Mobile, is designed to enable any real estate agency or developer to instantly establish contact with consumers and provide them with essential property information via a smart phone.

An R.E.Mobile site takes a companies existing website content and transforms it into an easy to read format ready for any multimedia phone allowing buyers to research whilst on the run.

R.E.Mobile can display listings, projects, rentals, staff profiles, latest news and more, all updated instantly from the companies own website (which also eliminates the need for manual updating).

“RE Mobile allows buyer’s to research property information whilst on location via their smart phone. It can provide them with all the information they need instantly, in an easy to read format to make a calculated decision”, said Brightfox Managing Director, Cameron Black.

“With people now viewing less homes per purchase thanks to the Internet, and with RE Mobile, buying property has now become a lot easier”.

An R.E.Mobile website is a fully customizable and can be setup and running in under 3 weeks and for as little as $25 per week*.

For more information on R.E.Mobile and its innovative technology, contact Brightfox.