Park Residences Interactive iPad Solution for Conrad Properties

As one of Australasia’s leading apartment developers with over 17 years experience in developing successful projects in Australasia (particularly in New Zealand), Conrad Properties approached Brightfox to begin developing interactive iPad solutions for use by their agents in their display suites and by their network of referral agents throughout South East Asia at Seminars and Property Road shows.

Park Residences

With the release of their latest development, Park Residences, Conrad Properties approached Brightfox to develop an interactive iPad solution. Consisting of 225 apartments over 28 floors in the heart of Auckland, Conrad Properties needed a solution that would help showcase the project to prospective purchasers both locally and internationally.

App Layout

The resulting product allows sales agents to take prospective purchasers on a ‘guided tour’ of the project. With image galleries, project video and an interactive rotating 3D model; users are able to not only showcase the development but navigate to specific levels and apartments for more in-depth information including views, floor plans and property details.

With a dedicated and highly successful team along with a myriad of successful projects in various stages of completion, construction & planning; 2014 is looking like a bright year of innovation for both Conrad Properties and Brightfox. To find out more about our interactive iPad and Touch screen solutions visit our website.

HTML5 in mobile and web development

You may or may not have heard the term ‘HTML 5’ used lately when discussing the future of web development and in particular the future of mobile web development. So what is HTML 5? HTML 5 is a browser-based programming language that can make your content more accessible and interactive. In short HTML 5 can deliver app-like usability and mobile friendly delivery in a website.

Is it worth jumping on the HTML 5 band-wagon? The continued support and growth of HTML 5 is undeniable and its capabilities were clear to Apple Inc’s CEO Steve Jobs over two years ago when in April 2010 he controversially issued a public letter that concluded that Adobe Flash would no longer be necessary to watch videos or consume web content as “new open standards such as HTML 5 will win . . .” in the mobile arena. The result of this statement? Apple does not support Flash based content on any iPad or iPhone devices and when you consider that global sales of these devices are in the region of 180 million units, that’s a whole lot of users without the ability to view your content and subsequently adobe gave up the fight and ceased development of mobile versions of flash.

With improved support for offline data storage, advanced form development and API support for complex web applications HTML 5 is clearly becoming the favoured path to follow, particularly for companies looking to avoid the increased development time & cost to publish multiple platform specific applications. Brands such as Ford, The Financial Times and Vimeo have paved the way, utilising the power of HTML 5 to develop their web based ‘apps’. According to the Burrows Communications Agency who developed the ‘Ford Showroom’ application it’s all about cross platform integration and “The cost savings of not developing twice (for multiple platforms) can add up to the hundreds of thousands . . .”

Here at Brightfox we’ve been busy building HTML5 websites (stay tuned and check out our revamped website due for release in a little over a month) and web apps for the property development industry. A new product that we have recently launched is a powerful multimedia sales tool developed for use on Tablets, and in particular for the IPAD. Combining the power of our live agent portal sales tools and our interactive display suite touch-screen solutions, we have developed a sales and presentation tool that not only allows our clients to interactively present their product to potential purchasers but also seamlessly roll their presentation into a sale utilising one dynamic tool. Stay tuned for more on this product!

Click Here to be taken to an interesting infographic about HTML 5 hosted by mycustomer.com