Ericsson has reported that mobile phone data traffic has tripled in the past 12 months. This is really demonstrating the move by consumers to smart phones and the increasing trend to access internet data on these smart phones.
We have for some time been raising the long term trend for smart phones to be used to access to the Internet. It is the most active ‘battleground’ for technology companies as it is a new and quickly emerging market place without the dominant existing providers that exists in the more mature technology markets (think Microsoft in PC land and Google on desktop search).
However just as technology companies are scrabbling to stake out their place in this new market, so should property companies. As more consumers use smart phones to access the internet, they will naturally be driven to websites and web applications that are optimised for the platform. This simply provides a much richer and user friendly experience so it is entirely natural. However the vast majority of property firms have no strategy let alone website or web application to target this market.
We rolled out the service R.E. Mobile around 12 months ago specifically to target this emerging market and it has proven a big success in providing a fantastic experience for accessing and searching for property listings, staff member details and general company information. For more information on R.E. Mobile visit our website here.
To read about the Ericsson report click here.