YouTube and Facebook latest weapons in property market

This is an interesting article in The Sunday Mail, a Queensland newspaper. Light on details but it does show that Australian agents are becoming more innovative online.

http://www.news.com.au/couriermail/story/0,20797,24117506-8362,00.html?from=public_rss

Whilst Australian agents are good adopters of technology in general, suprising I have found them quite resistent to the use of web 2.0 technologies. For example, there really are very few australian agents who run a blog. When compared to the USA for example, the adoption of these technologies in Australia is very slow, and yet subscription to portals and the general realisation of the value of technology to an agency is in general very high.

As we do business around the world I am constantly impressed with the relative sophistication of agencies in Australia. I think it would be fair to say that Australian agentcies are perhaps 2nd to the USA is adoption and use of technology, but also in the professionalism of the way that real estate agencies are run. I am not sure of the reason why they are so slow to adopt web 2.0 technologies, but one thing is for sure. If Australian agents do not start to seriously look at these technologies, over the next few years they will no longer be world leaders.

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