Brightfox Launch New Mobile Website Service

Brightfox today announce the launch of a new service called R.E.Mobile to build websites compatable with and optimised for viewing over mobile phones. The new R.E.Mobile service makes it very easy and cost effective for any property firm to quickly create a full mobile compatable website within weeks. Brightfox will take the existing content, including dynamic listing data for real estate offices, and build a searchable mobile friendly site that will enable the millions of mobile phone users to visit and search for properties or projects.

For more information on this product, and an example of a R.E.Mobile website, go to

The UAE’s No 1 Property Software now enables Developers and Brokers to spread the NET wider with automated uploading to

Press Release

Brightfox UAE, the leading supplier of CRM and property management software to the property industry, has recently announced a major upgrade to its foxEnterprise software that now automatically sends listing data to the leading UAE Website,

 foxEnterprise is the software choice of UAE’s leading property developers, brokers and property owners. Developed specifically for the needs of the property industry, foxEnterprise manages the complete sales and leasing process.

 “As foxEnterprise captures all of the core sales and marketing information for a property company, it is only natural that it would automatically update the websites of our clients. In many parts of the world we already automatically upload properties for sale and lease to a number of leading Portals, and we have now completed integration with to provide our UAE customers with this same feature” commented Brightfox’s Regional Manager, Mr Mick Bucknell.

 “As a leading website in the region, attracts over 26,000 visitors per day, many of whom are naturally interested in property. Enabling our clients to automatically load their properties for sale or lease onto provides another fantastic marketing channel for them.”

 “This opportunity for Brightfox clients is an example of how progressive companies can take advantage of a changing real estate market to ensure their future. In a buyers market such as Dubai, those companies that want to succeed will be investing in quality content across quality portals.” – Sim Whatley

 If you would like to learn more about using foxEnterprise, visit or contact Brightfox on the details listed below.


For additional information:

 Mick Bucknell                                       

Regional Manager                     

Phone: +971 50 3970 741                                                         


About Brightfox:

Brightfox is one of the worlds leading providers of IT solutions exclusively tailored to the property industry.  From high-calibre website design to industry specific sales and marketing software, Brightfox creates personalised solutions designed to improve and increase business.  The company enjoys many long-term relationships with successful, forward-thinking organisations throughout Australia, Asia Pacific, USA, the Middle East and Europe. 

Brightfox’s flagship software is foxEnterprise, a high performance software solution created specifically to manage the complete sales and marketing process for property developers, project marketers and real estate agencies.  Brightfox has also developed foxAdvantage – a sales and marketing software solution for individual real estate agents and small property firms.

CRM software for Retirement Villages

A recent editorial piece on using technology in the Retirement Sector by myself was published in the April 09 edition of the Residential Developer Magazine. You can find the magazine in most Australian news agencies. I will be publishing a full version of the editorial and my interview with Karen Mattingley, Head of Sales and Marketing at Aevum Limited, at this blog in the next few days.

Version 6.5 of market leading foxEnterprise Software to be launched at Cityscape Abu Dhabi

The latest evolution in Brightfox’s flagship product line, foxEnterprise is about to received a major upgrade and is packed with new features design to help property firms succeed in the current tough market.

foxEnterprise is the software of choice for the region’s leading Developers, Real Estate Agencies and Property Managers. Combining CRM, Sales, Leasing, Property and Contract Administration, it is the most powerful software available and is ideal for market leading companies wanting to implement world best practice systems and processes.

In version 6.5, to be released at Cityscape Abu Dhabi on Tuesday 21st April, a broad range of new features have been added designed to simultaneously reduce operating costs whilst maximising sales and marketing opportunities.

Here are just a few of the features that are getting property professionals so excited about foxEnterprise 6.5:

– significantly reduced administrative costs through automation of key tasks

– increased sales through automation of marketing activities

– expanded leasing functionality, helping our clients to grow an essential division of their business

– a broad range of new features design to make administration easier and faster, further reducing costs whilst driving excellence in customer service.

– automatic uploading to more real estate portals, offering far wider marketing opportunities

– expanded webservices api enabling even easier integration with accounting and document management software, as well as your own corporate website

If you would like to know more about Version 6.5 of foxEnterprise and how it can benefit your business, please do not hesitate to contact us.

Come and visit us at Cityscape Abu Dhabi

We are exhibiting once again at Cityscape Abu Dhabi. The exhibition runs from this Sunday April 19th through to Wednesday April 22nd.

Due to the ongoing financial crisis and the impact it has had on the property market some firms have pulled out of the Cityscape exhibition and some have even closed completely. We remain 100% committed however to the region and continue to see a bright future for Brightfox in the GCC. Exhibiting at signficiant exhibitions such as Cityscape Abu Dhabi is a great way to meet new prospects, reconnect with our existing clients and demonstrate our commitment to the industry.

You can find us at booth 8G29.

50 Bright Ideas launched to help and guide Australian & New Zealand Real Estate Industries

It is a tough market out there and we know that many agents are finding business difficult. To assist agents and agencies on improving their business in these tough times, we have recently launch a free weekly email called ’50 Bright Ideas’ which will send a new business idea to agents each week. Each week we will email a new business idea used by one (or many) of the leading agents around the world. Having recognised however that an idea without execution is a wasted idea, we are also including suggestions on how to implement the idea into your business.

So in a nutshell, our ’50 Bright Ideas’ campaign is a FREE weekly email that all agents and agencies can subscribe to, that send you a great new business idea and suggestions on how to implement the idea into your business.

You can register for these Bright ideas by visiting .

We have seen many companies selling similar information for well over hundreds of dollars. However we have decided to impart this knowledge for Free. When you sign-up for 50 bright ideas you will also receive 3 professionally designed HTML templates that you can use immediately – straight out of the box.

Of course we don’t think for a second that we are the only people with great ideas on how to run a real estate business, so if you have suggestions or would like to contribute to our weekly emails, we would love to hear from you. Simply email us at

Brightfox to host inaugural Customer Focus Session in Dubai

On the 28th of February, Brightfox Middle East will be hosting it’s first Customer Focus Session, at which an expected group of 50 valued Brightfox clients, prospects, vendors and partners will participate.


This group of industry experts will engage in topics of discussion covering effective sales and marketing practices, the use of CRM for hunting and farming, e-marketing channels including sms, email, web and portals, automated business processes and future proofing their technology investments.


A workshop held during the event will enable all participants at the Customer Focus Session play an active role in the future development of Brightfox products as part of an ongoing 360 degree feedback system to unsure that foxEnterprise and foxAdvantage continue to be the leading software applications available in the market.


This event will ensure that Brightfox’s UAE based customers continue to lead the way in the Gulf property market.

Brightfox wins Master Builders Association Export Award 2008


Press Release


 Brightfox took home the Master Builders Australia National Building & Construction Export Award for Excellence 2008 in Canberra last Friday night.  Held at Parliament House, the Master Builders Australia Export Award for Building and Construction Contractors or Services, recognizes the Australian business which demonstrates the most outstanding contribution to the Export industry in Australia.


Brightfox, an IT company which specializes in software solutions for the property industry both in Australia and internationally, won the Export Award for its outstanding work in the United Arab Emirates. Specifically the Award recognizes Brightfox’s rapid growth in a number of international markets over the past few years, and in particular, Brightfox’s expansion in the United Arab Emirates.


Brightfox has a network of Certified Partners that is selling and supporting its products in markets around the world. Its market leading software, foxEnterprise, which manages the complete sales, marketing and administration functions of leading real estate agencies and property developers, is successfully taking on the big US CRM vendors such as Microsoft CRM and Salesforce, and European vendors such as SAP and Netsuite.


“Real estate agents and developers take one look at foxEnterprise and can see immediately why it is better suited to their business than the more generic products. Because of our exclusive industry focus we have become the industry experts on property software”, says Cameron Black, Founder and Managing Director of Brightfox.


With international customers in the UAE, United Kingdom, Ireland, Oman, Jordan, Qatar, Cypress, France, Vietnam and Vanuatu, Brightfox has been exporting its services for over 4 years.  Based in Brisbane, it has over 200 Australian clients and has been operating for more than 12 years.


Mr Black said he was both surprised and delighted with the Award. 


“Our work has been recognized internationally recently but to be recognized in Australia is so much sweeter. The exporting game is hard work but nonetheless very rewarding.”


Mr Black said Brightfox will continue with its overseas expansion and has his eye on India at present.


“We’re ready to launch in India and we believe that it has huge potential for us”.


For further enquiries please contact Cameron Black on   0419 167 179   or  07… or visit


Cityscape 2008 – over 81,000 people attend – now that is busy!

Phew! That is about all I can say really. We exhibited at Cityscape Dubai for the 3rd year running and it was as busy as ever – well far more busy really. Over 81,000 people attended according to the organisers, and I must say I can’t disagree. The crowds were quite extraordinary.

It was a big and outrageous as ever, with amazing stands from the large GCC developers. Nakhel stand was a stand out as it normally is. I heard mentiion that it cost 8 million dirhams and I can believe that. The scale of the models and integrated audio visual is by far the bext I have seen.

It was great to catch up with so many of our customers and to have the chance to overview much of the new functionality we have been building into foxEnterprise over the past 6 months.

Just two of the most exciting for our GCC customers was the full unicode support that is being released shortly (enabling Arabic to be used within the software – not to mention other languages in the region) and of course our automated payment plan reminders – including automated emails.

I also have to welcome a new staff member for our Dubai office, Jasmine Malhotra. Welcome aboard. We are all looking forward to working with you and to continue making a difference for our clients.