Buyer Validation. It is just so important into today’s market. We know that over 86% of people read online reviews before they buy.
Reviews permeate every industry and represent a fundamental part of the buyer journey. Would you buy a new car or phone without checking out a review first?
And yet in the property industry most still implement marketing campaigns without any form of 3rd party validation. This leaves a gaping hole in the campaign and will lead to lost sales – whether at the discover/search phase where you just won’t even get onto the list, or even worse, at the validation phase, when all the hard work has been done but the buyer walks away due to fear.
I created PropertyMash.com to fill this void. We provide buyers with the information they need, in a way they want it! Authentic and indepth information that makes them comfortable to purchase.
As one of our clients said:
“Buyers only go online digging around for information on a project or a developer when they are looking for a reason not to buy. You guys do a great job for making them feel comfortable to move forward.”
Yes – we do help close deals. And we also generate leads – lots of them.
Check out my post today about helping buyers gain the confidence to move forward – even with all the negativity in the market about new property at the moment.
If you are ready to explore the most exciting evolution in project marketing to happen in Australia for a long time, I would love to have a chat!