Technology and Property Development

The internet and smart devices have made a dramatic impact on the real estate industry with the prevalence of online listings, real estate apps (realestate.com.au, domain.com.au), and complete on the go access. New technology continues to play a major role in the real estate and property development sector with many new technologies being introduced that will change the way consumers, agents and property developers buy, sell and develop real estate.

Here are some of the technologies being adopted in the real estate market today

Drone Technology

One of the most common technologies being introduced is Drone Technology. Drones are being incorporated to do aerial site images, property location images, 360 degree images to show the areas surrounding property, basically any images that a regular camera cannot capture, drones are being brought in.

Here at Brightfox we incorporate drone technology into many of our projects including apps and touchscreens. As the majority of our projects are apartment developments that are yet to be constructed, drone technology helps with giving the prospective buys an onsite into the development. It allows consumers to visualise the property they want to purchase with level views, area views for surrounding amenities, 180 degree apartment views and 360 aerial views.

Virtual Reality technology

New technology, such as Virtual Reality (VR) goggles, is making a huge impression on younger buyers whilst the older markets are quite happy with the traditional printed sales kit to discuss their potential purchase. What is being shown is that the digital revolution is allowing developers to bring apartments to life for potential buyers in a way the old printed sales kit cannot.

Here at Brightfox we use VR technologies extensively in our touchscreen and App solutions, with augmented 3D buildings and virtual walk through of apartments being very powerful selling tools. These are becoming the norm in development display suits due to the growing interest in seeing these developments before they are even built.

On larger developments these technologies are a definite must have to make things easy for the potential buyer to understand. IPad apps and touchscreens use interactivity for choice, allowing potential buyers to visualise all their options at the touch of a finger.

It can be difficult to show the amount of options in printed sales kits, and even more difficult to update these should there be any changes. When you update the digital technologies, it is simply uploaded and updated at little cost compared to re-printing.

 

It can be safe to assume that the involvement of technology, especially technology that allows potential buyers to interactive with properties, will become even more prominent over the coming years. The more technology develops and grows the more the potential buyer will be able to engage.

 

 

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