Australia’s No 1 Project Marketing Software Just Upgraded to V2

We are pleased to announced that SalesCRM has now been upgraded to Version 2. Packed with heaps of new features, SalesCRM extends the functionality released at our Tech Conferance last year.

SalesCRM is revolutionsing CRM in the property industry. Our industry leading foxEnterprise CRM is the most powerful and fully featured CRM available for Property Developers, Project Marketers and Retirement Villages Operators. No product available has the industry specific functionality that comes close to what foxEnterprise can offer. However we recognised some time ago that as all CRM’s inevitably become more powerful, they also become more complex. And unfortunately, as they become more complex, they become harder to use. So as we look around at the CRM landscape here in Australia and also around the World, we see less and less salespeople genuinely using the company CRM, which of course is the very  purpose for which CRM was intended – managing prospects and customers to increase sales and improve customer service.

So how do you address this? SalesCRM….built for Salespeople. Not CEO’s, CFO’s, Contract Administrators, Marketing Managers, Customer Service Departments and so on (foxEnterprise gives these users everything and more that they need). We have built a 2nd CRM exclusively to meet the needs of salespeople.

That’s right – a 2nd CRM. One that works hand in hand with foxEnterprise but that is made exclusively for salespeople only. It is easy to use, its beautiful, you can use it with just your thumb and it is course available on every device – PC, Tablet or Phone.

SalesCRM + foxEnterprise really does delivery on the very promise of CRM that we have been searching for for the last 20 years. Powerful and extensive functionality for the business (foxEnterprise) + simple, fast and user friendly for our salespeople (SalesCRM).

Give us a call for a demo. We think (in fact we know) you will love it!

Another new site and another great client!

The team at Brisbane Seaside are dedicated to the professional marketing, promotion and sale of new homes, townhomes, apartments and units along the shorelines of Moreton Bay, within the Brisbane East and greater Brisbane area.

Looking for a website that would promote and compliment their reputation for professionalism and sales success, Reno and Tandi of Brisbane Seaside got in touch with Brightfox.

After a couple of meetings at the Brisbane Seaside office to ascertain the key target audiences and requirements of the site, Brightfox were able to put together a comprehensive scope of works & preliminary designs to help outline a site structure, design principles and core functionality.

Key features of the site include:

  • Mobile Responsive Smartsite Design
  • Integrated Email Marketing with foxMessenger
  • Umbraco Content Management System

responsive

So far the site has been a great success and we look forward to working closely with Reno and Tandi to help optimise their site traffic and generate plenty of qualified leads!

You can check out the site at:
www.brisbaneseaside.com.au

WHY SHOULD YOU CHOOSE BRIGHTFOX FOR YOUR NEXT WEB PROJECT?

After 18 years in business Brightfox understands internet technology intimately and there is simply no replacement for experience. We know what works and what doesn’t, and we use this knowledge to help our clients create technology solutions that deliver results.

Why bother with video and what’s with all the fuss?

 

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Videos have always been a powerful tool when marketing property as they allow us to get potential buyer’s attention and help share the ‘story’ of a project or individual property in a truly engaging way. One of the greatest limitations of email design has been the inability to incorporate embedded videos into your emails like you would in a website or other interactive media. But times are a changing and Video support in HTML email is quickly becoming the hottest topic in email marketing circles.

For those who have been working with direct email campaigns for a number of years you may recall that there was  a time many many many years ago that most desktop and web-based email software supported video in email. But with online security tightening and spam becoming a bigger problem, the belt was tightened and video support in email became a thing of the past. 

With the release of HTML5, it may all be possible again. One clever project has surfaced that uses the <video> tag for browsers that support it and for those don’t support it provides a fall back to the traditional option of a cleverly designed image linked to your video on a hosting platform such as YouTube or Vimeo.

So why should you consider incorporate video into your email content strategy?

According to a recent survey by the Web Video Marketing Council, a whopping 88% of marketers who included video in their email marketing reported a positive impact from recipients. With the rise in popularity of mobile devices, such as Apple iPhones & iPads, which provide the perfect platform for HTML5 and embedded video playback you have the opportunity to put your content rich visualisations directly into the hands of your customers. This direct compatibility is also true for Apple Mail, which is also excellent news for your desktop readers. Gmail and Hotmail users, can also view an inbox-playable preview if linked to a video hosted on YouTube.

Is there a downside to incorporating video into my emails and how do I overcome it?

The downside is that adding URLs as text can trip off phishing warnings in some email clients, so this should be applied with care. For browsers and desktop email software (such as Outlook) that does not support embedded video it is possible to include a fall back image, which will display if HTML5 is not supported. Being able to reliably provide a fall back image is absolutely imperative to ensure that all recipients are able to receive the most relevant content available to them

Our Recommendation?

Our recommendation is that you should do some market research and explore your options before deciding if it’s worthwhile incorporating video as a standard into your emails. Utilising a product like the foxMessenger platform provided  by Brightfox will allow you to run your tests and review the report statistics of your send(s) to determine if you’ve had a better uptake from your customer base.

Park Residences Interactive iPad Solution for Conrad Properties

As one of Australasia’s leading apartment developers with over 17 years experience in developing successful projects in Australasia (particularly in New Zealand), Conrad Properties approached Brightfox to begin developing interactive iPad solutions for use by their agents in their display suites and by their network of referral agents throughout South East Asia at Seminars and Property Road shows.

Park Residences

With the release of their latest development, Park Residences, Conrad Properties approached Brightfox to develop an interactive iPad solution. Consisting of 225 apartments over 28 floors in the heart of Auckland, Conrad Properties needed a solution that would help showcase the project to prospective purchasers both locally and internationally.

App Layout

The resulting product allows sales agents to take prospective purchasers on a ‘guided tour’ of the project. With image galleries, project video and an interactive rotating 3D model; users are able to not only showcase the development but navigate to specific levels and apartments for more in-depth information including views, floor plans and property details.

With a dedicated and highly successful team along with a myriad of successful projects in various stages of completion, construction & planning; 2014 is looking like a bright year of innovation for both Conrad Properties and Brightfox. To find out more about our interactive iPad and Touch screen solutions visit our website.

A great success at the Sydney Project Marketing Tech Expo!

The Project Marketing Tech Expo not to be missed!

After two incredibly successful days at the Brightfox Project Marketing Tech Expo in Sydney we would like to thank everyone that took the time to come along.

Attendees to the event included some of Australia’s largest publicly listed Property Developers including the likes of Australand and Lend Lease through to some of Sydney’s newest and also most respected Project Marketers such as Link Marketing Services and Colliers Project Marketing.

Irrespective of size and status, the one thing they all shared in common? An understanding that technology is constantly evolving and changing to help improve the way that property is  being sold both locally, nationally and internationally.

With large format touch screen solutions, interactive high definition projectors and iPad Applications on display; the expo was a great opportunity for everyone who attended to experience the technology first hand and have their questions answered by industry experts.


“A great format and an interesting display of
best practice technology solutions for the property industry”

With feedback like that we’re going to be taking the Project Marketing Tech Expo on the road and will be inviting the leaders in the property industry to join us in both Brisbane and Melbourne in the very near future. If you’re interested in coming along visit our info page and register your interest now.

Register Now

The Project Marketing Tech Expo not to be missed!

The Project Marketing Tech Expo not to be missed!

Project Marketing has come a long way in the past 10 years. Technology is changing every part of the sales and marketing process for new projects, whether they be apartments, house and land packages or land alone.

Over the coming months and into 2014 Brightfox are bringing together the best of the best to showcase the latest and greatest advancements in this area.

From iPad apps, Responsive Websites, Secure Sales Portals, Purchaser Portals, Email Marketing, Smart Phones, Hi-Def Interactive Projection, Search Engine Marketing &Re-Marketing and CRM Software . . . each are fundamentally changing Project Marketing.

We will be showcasing all of the above and more at the Project Marketing Tech Expo where you can experience each of these technologies with highly experienced representatives on hand to answer any of your personal queries.


When and Where:

Sydney:
The Pullman Hotel, Hyde Park
October 31st – November 1st, 2013

Brisbane:
Venue TBA
November 14, 2013

Melbourne:
Venue TBA
Early February 2014

Can’t see an event near you? Let us know so that you don’t miss out on this fantastic opportunity!


Don’t delay as available times are strictly limited.

Secure your private one-on-one session at the Project Marketing Tech Expo now. We suggest allocating 1 hour to ensure you have time to personally experience and use all of the various solutions on display.

Register Now

Do your emails look great on every device? Responsive Email Design is the answer!

Header Image_Responsive Email Design
Tablet, Laptop, Mac
PC or Phone? How are your emails being read?
Without looking over the shoulder of your recipient’s or loading a virus to take over their digital world there’s no way to know until your email is sent and gone.

But . . . using advanced CSS in the HTML code of your emails we can now detect the type of device that is viewing your email and have the email content dynamically displayed so that it’s unique and optimised. PC or Phone, your recipient’s get the best view every time.

Don’t believe us? Click here from your Phone and then PC to check out a recent responsive email we sent to our clients. You’ll notice the difference straight away!

So what is it? It’s Responsive Design!
Those of you that read our blog will know that responsive design is something that we have been talking about for some time now.I can hear someone asking right now “so what’s the big deal?”

Well the big deal is that the vast majority of email is designed to be read on a PC. Yet statistics overwhelmingly tell us more and more people actually read their emails on their phone and their tablets.

Below are some stats on the different email clients people are using to read their emails:

Email Client Pie Graph
Email has left the desktop & gone mobile.
Here is an example of the difference between responsive design and desktop design.
Responsive Design Desktop Design
Responsive Email Design Desktop Email Design
The differences are significant and the user experience vastly superior for the mobile phone user.

If you’re serious about making your emails more successful then you need to
start talking responsive design today!

The Modern Real Estate Display Suite

The property industry knows how to spend a lot of money on marketing! That is a simple fact. As an organisation that has done business in Dubai and the Middle East for many years, I will never forget the excesses of the marketing undertaken by Developers promoting projects in the Middle East. This was most fully demonstrated at the wonderful exhibition – Cityscape Dubai. Here is a link to a walk through video of some of the models that were built for Cityscape Dubai in 2007. I think it would be fair to say that millions of dollars was spent on models alone.

I would argue that models, and this kind of excess, has to be confined to the pages of history. In the modern world of reduced budgets, mobile customers and international markets, physical models such as these just do not cut it. Why? Here are a few reasons:

– 1. Deadlines. When was the last time a physical model was supplied on time? Almost never. The process simply is extremely time consuming and inevitably something that must be completed by a small number of staff with the suitable skills. This makes delivery painfully slow.

– 2. Cost. Physical models, for all of the reasons mentioned above, are expensive.

– 3. Physical constraints. It is very difficult to simply bundle up your physical model and throw it on a plane to Hong Kong, or Milan or anywhere for that matter. Worse still it will often turn up damaged. Physical models simply are very difficult to move.

– 4. Evolution. We all know about DA changes, extra levels being added, masterplan changes and so on. If any of this occurs, your physical model is pretty much a throw away.

And yet a model provides some fundamentally important information to a prospect. When selling property off the plan, there is no doubt that visualisation of the final product is a huge advantage in selling a quality product. The majority of us are more visual learners (up to 65%) as opposed to auditory and kinaesthetic learners – so we love to look at things and learn more by doing so.

So the question is how do we overcome the limitations of a physical model, and yet deliver a sales medium that educates (sells!) to our prospects? We believe that interactive touchscreen models are the answer.

Let me be clear that I don’t necessarily mean a physical 60″ touchscreen. This technology will work as equally as well on a tablet, however when it comes to visualisation, big is better. If you need convincing check out that Cityscape Dubai video again.

With the evolution of technology over the past 5 years, touchscreen can now deliver a fantastic representation of a property development, delivering many of the same benefits of a physical model, and also adding in a few new ones. With the rapid reduction of the cost of TV’s and the rapid increase in their physical size, large scale touchscreens really have come into their own. It is now very affordable to have one or even two large touchscreens in even a smaller project’s display suite – and certainly affordable enough to have a touchscreen at seminars and exhibitions. With the inherent ease to setup and install the underlying program, it really is realistic to say that a touchscreen solution can be deployed at all significant events – notwithstanding the physical location. This in itself opens up a whole new world in the way that Developers and Project Marketers can run Seminars and Exhibitions, and of course set up a Display Suites.

So to summarise the benefits:

1. Mobility. A touchscreen solution can be easily deployed to multiple locations. We have clients that have touchscreen solutions in their display suites, the corporate head office, take it to local and international seminars and even place them in the offices of key stakeholders and business introducers.

2. Adaptability. Making a change to a touchscreen solution is possible, and far easier than a physical model. We recently had a client who added a further 2 levels to a building. Not an insignificant amount of work to change the touchscreen solution, but it was possible without having to start again.

3. Cost. Cost of touchscreen solutions in my experience is generally lower than building physical models. This price differential increases as the size and complexity of the project increases. In other words touchscreens become proportionally less expensive for larger projects/buildings.

4.  Faster to produce. It is a simple fact that the production of physical models is a bit of a specialist art. Whilst quality IT people may be relatively hard to find, they are certainly more abundant than quality model builders. This makes production easier and inevitably faster. Deadlines are therefore far easier to hit.

5. New Features. With a touchscreen we can introduce a whole heap of new features that can enrich the experience in a way a model simply can not. Live availability for one is a fantastically powerful way to get a prospect deeply involved in exploring the project, and progressing down the sales track. Interactive location maps, travel times, floorplans and more all add to these multi-layered ‘exploratory’ process.

6. VAK’s learning. As I touched on above, most people learn primarily through a visual process. However auditory and kinaesthetic learning are all used as well to differing degrees and are the primary learning styles of a significant % of people. A touchscreen solution stimulates all of these learning styles – kinaesthetic through the physical touch exploration process, and of course audio by taking advantage of the speakers in the device. A well constructed touchscreen solution can therefore extend the learning process and lead to a far deeper level of interaction with the prospect than physical models can.

To have a quick look at some of the touchscreen solutions that we have been developing  click here. If you are interested in implementing a new and more innovative ‘model solution’ for the launch of your next project, we would love to talk to you.