How Large Property Developers are Targeting an International Audience

Property Developers and Project Marketers Australia-wide have been casting a global net to try and reach buyers. Competing on a global stage to attract these international buyers is becoming increasingly difficult, demanding new and innovative ways to differentiate your project.

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At Brightfox, we create interactive applications for Touchscreens and Tablets. These tools use the power of the latest innovative technology and our proprietary foxSuite software to create a rich multimedia solution that takes takes sales presentations to new heights.

Demand for interactive applications from Property Developers has never been so high. This demand is being driven by savvy buyers and savvy agents. The buyers of today expect an information-rich experience, and are drawn into developments offering this. Agents demand the best tools for presenting to their clients. Our Touchscreen and Tablet Apps do both.

Built from the ground up to sell property in every market, in every language, our Touchscreen and Tablet Apps are truly international. Most commonly they are deployed in both English and Chinese, immediately being available to the majority of property investors interested in the Australia, New Zealand, US, Canadian and UK markets.

Our most recent iteration of our Interactive Property Apps was created for international developer Frasers Property for the latest project launch at Hamilton Reach, in Brisbane Australia. A large multi-stage Project built along the Brisbane River, this Project is the pinnacle of riverfront and riverside living in Brisbane. Nothing can compare to visiting this Project in person, but if you can not be on site, our Tablet App is the next best thing.

Our foxSuite Tablet App has given Frasers Property the ability to give internal and external agents located in Australia, HK and mainland China, an interactive sales tool which can be used to present to prospects anywhere at anytime, delivering a truly powerful multimedia presentation that enables both agent and purchaser to explore every aspect of the project, its surrounds and the greater Brisbane region. Our foxSuite Tablet Apps make every agent look and present as a true professional, making every presentation a winner.

Whether it is an interactive display suite touchscreen solution to bring your project to life or an interactive app empowering your sales team with tools to sell more property, Brightfox are here to help by developing your next interactive application solution.

Contact us now for an obligation free quote on (07) 3177 0505 and
ensure your reaching the global audience your project deserves.

The Evolution of The Modern Display Suite. How Does Yours Compare?

BRING YOUR IDEAS TO LIFE WITH
THE MODERN INTERACTIVE DISPLAY!

  •  Interactive 3D Building Rotations
  • The perfect exhibition or seminar presentation tool
  • Augmented Reality Experience
  • A mobile application ideal for international sales trips
  • High Definition Projection
  • Ability to shortlist and reserve lots simply and easily
  • Map and nominate your very own points of interest
  • Tabletop and Mounted Touchscreens
  • Showcase your projects lifestyle
  • ..and much, much more!

The modern display suite has rapidly evolved becoming more upwardly mobile and immersive than ever before replacing traditional property marketing mediums.
Experiential marketing is king to the client, touch-see-feel. In order to sell property,
virtual reality representations of your projects are now must-haves.

Whether it is an interactive display suite touchscreen solution to bring your project to life or an interactive app empowering your sales team with tools to sell more property, Brightfox are here to help by developing your next display suite solution.

Contact us now for an obligation free quote on (07) 3177 0505 and
ensure your displays are giving your projects justice.

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Why salespeople hate CRM? (& our solution!)

Why is it that salespeople generally dislike and do not use CRM software implemented by the Company that they work for?

After all as commission based salespeople don’t they stand to benefit from the primary reason CRM exists – to improve sales!

To start with you might even question this proposition. Perhaps in your organisation your salespeople do use your CRM. That is great if they do, but let me assure you that in most organisations with CRM software, the greatest problem with true implementation is getting salespeople to adopt and use the software. Over the 20 years that we have been building and implementing CRM software in the property industry, this has been and continues to be the single most difficult issue.

In the property industry we can charactarise a number of reasons that management elect to implement CRM software. We believe they are:

– improve sales

– improve systemisation

– provide better data clarity

– reduce costs

– reduce risk

I will go through each in turn:

1. Improve Sales. This is the most obvious reason and ostensibly the primary reason for putting in a CRM. “Lets capture every lead, put in sales source automation, coupled with fully integrated database marketing, and lets see our sales rates improve”.

2. Improve systemisation. In the property industry this includes everything from capturing leads, then implementing systematic database marketing, price list management, contract administration, financial reporting and so on. The implementation of a system to manage this entire process is a compelling reason to implement a CRM.

3. Provide better data clarity. A CRM should provide clear and realtime data on everything from leads, to live price lists, contract status, financial exposure and so on. All critical information to be a successful property business.

4. Reduce Costs. This is really a by-product of Point 2 – Improve Systemisation. Through implementing a CRM successfully, you should be able to reduce operational costs in your business.

5. Reduce Risk. This is not raised as often as it should be as a reason to implement a CRM. By centralising your company data into a single ‘silo’ you will eliminate significant risk in that data walking out the door, being lost and generally misused. Data is becoming an increasingly valuable asset to all property businesses, and a CRM should be an essential tool for collating and securing that data. Through systemisation of your business CRM will also reduce a businesses reliance on specific personnel, reducing the impact on any one or multiple employee’s leaving.

Quality CRM software is now generally good at delivering on the last 4 of these points. Industry specific software such as our foxEnterpriseCRM, are particularly powerful at Point 2 through many years of continuous optimisation to meet the specific needs of property developers, project marketers, investment groups and so on.

Point 1 – improving sales is however still a significant challenge for almost every CRM implementation I have seen. Why you might ask? The answer is simple. If you salespeople do not systematically use your CRM software, your sales pipeline has failed at the very point where it starts. If your salespeople are not entering new leads, are not updating leads as and when they communicate with them, if they are not following your automated activity plans, and not even accessing live price lists and other essential sales information via the CRM, then your attempt to improve sales through improved conversion rates, cross selling, database marketing or other techniques will fail…. or at the very least will struggle.

So we come back to the question at hand: Why do salespeople hate CRM? I will pose this in another way. What do salespeople want in a CRM? In our view it is the following:

1. Software that is easy to use.

2. Software that helps them perform their sales or admin tasks more easily.

3. Software that gives them the essential sales information they need (live price lists, sales kits, floor plans, fly throughs etc)

4. Software that is available to use no matter where they are

I have included below a screen grab of Salesforce, reputably the most popular CRM in the world.

The No 1 reason salespeople do not use CRM software is complexity. CRM software is just too complicated and confusing to use. When looking at this Salesforce screen grab there is nothing ostensibly easy about reading and certainly entering this data. Lots of of fields, lots of categories, lots of buttons. If you use the toolbar and start going into Accounts, then Opportunities and so on it just gets worse and worse.  If this software was developed and implement for salespeople, as every CRM vendor purports, just why has it ended up being so complex and difficult to use!

I am not just picking on Salesforce here. The is no CRM software that is as powerful and as full of features as our own foxEnterpriseCRM. For 20 years we have been customising and improving it with feature after feature to meet the specific needs of the property industry. The answer as to why foxEnterpriseCRM and other CRM software is just so complex can be found on my earlier points on why CRM software is implemented in the first place. As pointed out earlier CRM software is expected to do a lot more than just help salespeople make sales. Points 2 through to Pt 5 above all have nothing to do with salespeople and helping them make more sales. Each of them are fundamentally important reasons to implement a CRM however, so we can not say that a CRM should be developed solely for the needs of a salesperson. Marketing Departments, Contract Administration teams, Customer Service and Handover teams, Management and so on all have detailed requirements, and the CRM software has to meet all of them. By virtue of this, the CRM inevitably and inexorably morphs into a complicated beast that salespeople will simply not use.

If you have read this far then you are desperate to know the solution (or are a competitor of ours!). So I will let you out of your misery. The answer is you need 2 CRM’s. One for your salespeople, and one for your admin team!

One that gives your salespeople exactly what they want and need, and another that gives your administration staff exactly what they want and need. We think this is a revolutionary idea and is going to change forever how people think of CRM software. We are calling it CRM V2

One size does not fit all. One CRM does not work for all! Your current CRM almost certainly does not work for your sales team. So we have developed and launched a new CRM that runs side by side with foxEnterprise CRM – its called SalesCRM and as the name suggests it is made exclusively for salespeople. It is easy to use, beautiful, fast, available on every device and did I say simple to use! And it works.

Your salespeople will love it, and your management team will love foxEnterprise. Two CRM’s, working as one representing a whole new approach a successful CRM implementation.

How will Google’s Latest Search Changes Affect You?

SO WHAT IS ACTUALLY HAPPENING?

As of April 21st 2015 Google changed its search algorithms to favour websites that are ‘mobile friendly’. This means that mobile optimised websites will begin to rank better in searches than those that are not.

WHY IS IT CHANGING?

This change by Google is a response to the changing way in which users are increasingly searching for content via smartphones and tablets. It is a move to improve the user experience and ensure users are directed to mobile-friendly sites as a preference when searching for content on Google.

WHAT ABOUT MY WEBSITE?

If your website doesn’t have a responsive design or mobile specific site it is likely that your search rankings will suffer. This can send your website tumbling down Google’s search results and potentially cost you deals.

BRIGHTFOX IS HERE TO HELP…

Although this change has already taken effect there is still time for businesses to act. Google can recognise newly optimised sites quickly and will revise your search ranking accordingly. Contact Brightfox now and ensure your website is ‘mobile friendly’ and you’re not losing sales as a result!

Australia’s No 1 Project Marketing Software Just Upgraded to V2

We are pleased to announced that SalesCRM has now been upgraded to Version 2. Packed with heaps of new features, SalesCRM extends the functionality released at our Tech Conferance last year.

SalesCRM is revolutionsing CRM in the property industry. Our industry leading foxEnterprise CRM is the most powerful and fully featured CRM available for Property Developers, Project Marketers and Retirement Villages Operators. No product available has the industry specific functionality that comes close to what foxEnterprise can offer. However we recognised some time ago that as all CRM’s inevitably become more powerful, they also become more complex. And unfortunately, as they become more complex, they become harder to use. So as we look around at the CRM landscape here in Australia and also around the World, we see less and less salespeople genuinely using the company CRM, which of course is the very  purpose for which CRM was intended – managing prospects and customers to increase sales and improve customer service.

So how do you address this? SalesCRM….built for Salespeople. Not CEO’s, CFO’s, Contract Administrators, Marketing Managers, Customer Service Departments and so on (foxEnterprise gives these users everything and more that they need). We have built a 2nd CRM exclusively to meet the needs of salespeople.

That’s right – a 2nd CRM. One that works hand in hand with foxEnterprise but that is made exclusively for salespeople only. It is easy to use, its beautiful, you can use it with just your thumb and it is course available on every device – PC, Tablet or Phone.

SalesCRM + foxEnterprise really does delivery on the very promise of CRM that we have been searching for for the last 20 years. Powerful and extensive functionality for the business (foxEnterprise) + simple, fast and user friendly for our salespeople (SalesCRM).

Give us a call for a demo. We think (in fact we know) you will love it!

Another new site and another great client!

The team at Brisbane Seaside are dedicated to the professional marketing, promotion and sale of new homes, townhomes, apartments and units along the shorelines of Moreton Bay, within the Brisbane East and greater Brisbane area.

Looking for a website that would promote and compliment their reputation for professionalism and sales success, Reno and Tandi of Brisbane Seaside got in touch with Brightfox.

After a couple of meetings at the Brisbane Seaside office to ascertain the key target audiences and requirements of the site, Brightfox were able to put together a comprehensive scope of works & preliminary designs to help outline a site structure, design principles and core functionality.

Key features of the site include:

  • Mobile Responsive Smartsite Design
  • Integrated Email Marketing with foxMessenger
  • Umbraco Content Management System

responsive

So far the site has been a great success and we look forward to working closely with Reno and Tandi to help optimise their site traffic and generate plenty of qualified leads!

You can check out the site at:
www.brisbaneseaside.com.au

WHY SHOULD YOU CHOOSE BRIGHTFOX FOR YOUR NEXT WEB PROJECT?

After 18 years in business Brightfox understands internet technology intimately and there is simply no replacement for experience. We know what works and what doesn’t, and we use this knowledge to help our clients create technology solutions that deliver results.

Why bother with video and what’s with all the fuss?

 

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Videos have always been a powerful tool when marketing property as they allow us to get potential buyer’s attention and help share the ‘story’ of a project or individual property in a truly engaging way. One of the greatest limitations of email design has been the inability to incorporate embedded videos into your emails like you would in a website or other interactive media. But times are a changing and Video support in HTML email is quickly becoming the hottest topic in email marketing circles.

For those who have been working with direct email campaigns for a number of years you may recall that there was  a time many many many years ago that most desktop and web-based email software supported video in email. But with online security tightening and spam becoming a bigger problem, the belt was tightened and video support in email became a thing of the past. 

With the release of HTML5, it may all be possible again. One clever project has surfaced that uses the <video> tag for browsers that support it and for those don’t support it provides a fall back to the traditional option of a cleverly designed image linked to your video on a hosting platform such as YouTube or Vimeo.

So why should you consider incorporate video into your email content strategy?

According to a recent survey by the Web Video Marketing Council, a whopping 88% of marketers who included video in their email marketing reported a positive impact from recipients. With the rise in popularity of mobile devices, such as Apple iPhones & iPads, which provide the perfect platform for HTML5 and embedded video playback you have the opportunity to put your content rich visualisations directly into the hands of your customers. This direct compatibility is also true for Apple Mail, which is also excellent news for your desktop readers. Gmail and Hotmail users, can also view an inbox-playable preview if linked to a video hosted on YouTube.

Is there a downside to incorporating video into my emails and how do I overcome it?

The downside is that adding URLs as text can trip off phishing warnings in some email clients, so this should be applied with care. For browsers and desktop email software (such as Outlook) that does not support embedded video it is possible to include a fall back image, which will display if HTML5 is not supported. Being able to reliably provide a fall back image is absolutely imperative to ensure that all recipients are able to receive the most relevant content available to them

Our Recommendation?

Our recommendation is that you should do some market research and explore your options before deciding if it’s worthwhile incorporating video as a standard into your emails. Utilising a product like the foxMessenger platform provided  by Brightfox will allow you to run your tests and review the report statistics of your send(s) to determine if you’ve had a better uptake from your customer base.

Park Residences Interactive iPad Solution for Conrad Properties

As one of Australasia’s leading apartment developers with over 17 years experience in developing successful projects in Australasia (particularly in New Zealand), Conrad Properties approached Brightfox to begin developing interactive iPad solutions for use by their agents in their display suites and by their network of referral agents throughout South East Asia at Seminars and Property Road shows.

Park Residences

With the release of their latest development, Park Residences, Conrad Properties approached Brightfox to develop an interactive iPad solution. Consisting of 225 apartments over 28 floors in the heart of Auckland, Conrad Properties needed a solution that would help showcase the project to prospective purchasers both locally and internationally.

App Layout

The resulting product allows sales agents to take prospective purchasers on a ‘guided tour’ of the project. With image galleries, project video and an interactive rotating 3D model; users are able to not only showcase the development but navigate to specific levels and apartments for more in-depth information including views, floor plans and property details.

With a dedicated and highly successful team along with a myriad of successful projects in various stages of completion, construction & planning; 2014 is looking like a bright year of innovation for both Conrad Properties and Brightfox. To find out more about our interactive iPad and Touch screen solutions visit our website.

A great success at the Sydney Project Marketing Tech Expo!

The Project Marketing Tech Expo not to be missed!

After two incredibly successful days at the Brightfox Project Marketing Tech Expo in Sydney we would like to thank everyone that took the time to come along.

Attendees to the event included some of Australia’s largest publicly listed Property Developers including the likes of Australand and Lend Lease through to some of Sydney’s newest and also most respected Project Marketers such as Link Marketing Services and Colliers Project Marketing.

Irrespective of size and status, the one thing they all shared in common? An understanding that technology is constantly evolving and changing to help improve the way that property is  being sold both locally, nationally and internationally.

With large format touch screen solutions, interactive high definition projectors and iPad Applications on display; the expo was a great opportunity for everyone who attended to experience the technology first hand and have their questions answered by industry experts.


“A great format and an interesting display of
best practice technology solutions for the property industry”

With feedback like that we’re going to be taking the Project Marketing Tech Expo on the road and will be inviting the leaders in the property industry to join us in both Brisbane and Melbourne in the very near future. If you’re interested in coming along visit our info page and register your interest now.

Register Now