Park Residences Interactive iPad Solution for Conrad Properties

As one of Australasia’s leading apartment developers with over 17 years experience in developing successful projects in Australasia (particularly in New Zealand), Conrad Properties approached Brightfox to begin developing interactive iPad solutions for use by their agents in their display suites and by their network of referral agents throughout South East Asia at Seminars and Property Road shows.

Park Residences

With the release of their latest development, Park Residences, Conrad Properties approached Brightfox to develop an interactive iPad solution. Consisting of 225 apartments over 28 floors in the heart of Auckland, Conrad Properties needed a solution that would help showcase the project to prospective purchasers both locally and internationally.

App Layout

The resulting product allows sales agents to take prospective purchasers on a ‘guided tour’ of the project. With image galleries, project video and an interactive rotating 3D model; users are able to not only showcase the development but navigate to specific levels and apartments for more in-depth information including views, floor plans and property details.

With a dedicated and highly successful team along with a myriad of successful projects in various stages of completion, construction & planning; 2014 is looking like a bright year of innovation for both Conrad Properties and Brightfox. To find out more about our interactive iPad and Touch screen solutions visit our website.

A great success at the Sydney Project Marketing Tech Expo!

The Project Marketing Tech Expo not to be missed!

After two incredibly successful days at the Brightfox Project Marketing Tech Expo in Sydney we would like to thank everyone that took the time to come along.

Attendees to the event included some of Australia’s largest publicly listed Property Developers including the likes of Australand and Lend Lease through to some of Sydney’s newest and also most respected Project Marketers such as Link Marketing Services and Colliers Project Marketing.

Irrespective of size and status, the one thing they all shared in common? An understanding that technology is constantly evolving and changing to help improve the way that property is  being sold both locally, nationally and internationally.

With large format touch screen solutions, interactive high definition projectors and iPad Applications on display; the expo was a great opportunity for everyone who attended to experience the technology first hand and have their questions answered by industry experts.


“A great format and an interesting display of
best practice technology solutions for the property industry”

With feedback like that we’re going to be taking the Project Marketing Tech Expo on the road and will be inviting the leaders in the property industry to join us in both Brisbane and Melbourne in the very near future. If you’re interested in coming along visit our info page and register your interest now.

Register Now

The Project Marketing Tech Expo not to be missed!

The Project Marketing Tech Expo not to be missed!

Project Marketing has come a long way in the past 10 years. Technology is changing every part of the sales and marketing process for new projects, whether they be apartments, house and land packages or land alone.

Over the coming months and into 2014 Brightfox are bringing together the best of the best to showcase the latest and greatest advancements in this area.

From iPad apps, Responsive Websites, Secure Sales Portals, Purchaser Portals, Email Marketing, Smart Phones, Hi-Def Interactive Projection, Search Engine Marketing &Re-Marketing and CRM Software . . . each are fundamentally changing Project Marketing.

We will be showcasing all of the above and more at the Project Marketing Tech Expo where you can experience each of these technologies with highly experienced representatives on hand to answer any of your personal queries.


When and Where:

Sydney:
The Pullman Hotel, Hyde Park
October 31st – November 1st, 2013

Brisbane:
Venue TBA
November 14, 2013

Melbourne:
Venue TBA
Early February 2014

Can’t see an event near you? Let us know so that you don’t miss out on this fantastic opportunity!


Don’t delay as available times are strictly limited.

Secure your private one-on-one session at the Project Marketing Tech Expo now. We suggest allocating 1 hour to ensure you have time to personally experience and use all of the various solutions on display.

Register Now

Do your emails look great on every device? Responsive Email Design is the answer!

Header Image_Responsive Email Design
Tablet, Laptop, Mac
PC or Phone? How are your emails being read?
Without looking over the shoulder of your recipient’s or loading a virus to take over their digital world there’s no way to know until your email is sent and gone.

But . . . using advanced CSS in the HTML code of your emails we can now detect the type of device that is viewing your email and have the email content dynamically displayed so that it’s unique and optimised. PC or Phone, your recipient’s get the best view every time.

Don’t believe us? Click here from your Phone and then PC to check out a recent responsive email we sent to our clients. You’ll notice the difference straight away!

So what is it? It’s Responsive Design!
Those of you that read our blog will know that responsive design is something that we have been talking about for some time now.I can hear someone asking right now “so what’s the big deal?”

Well the big deal is that the vast majority of email is designed to be read on a PC. Yet statistics overwhelmingly tell us more and more people actually read their emails on their phone and their tablets.

Below are some stats on the different email clients people are using to read their emails:

Email Client Pie Graph
Email has left the desktop & gone mobile.
Here is an example of the difference between responsive design and desktop design.
Responsive Design Desktop Design
Responsive Email Design Desktop Email Design
The differences are significant and the user experience vastly superior for the mobile phone user.

If you’re serious about making your emails more successful then you need to
start talking responsive design today!

The Modern Real Estate Display Suite

The property industry knows how to spend a lot of money on marketing! That is a simple fact. As an organisation that has done business in Dubai and the Middle East for many years, I will never forget the excesses of the marketing undertaken by Developers promoting projects in the Middle East. This was most fully demonstrated at the wonderful exhibition – Cityscape Dubai. Here is a link to a walk through video of some of the models that were built for Cityscape Dubai in 2007. I think it would be fair to say that millions of dollars was spent on models alone.

I would argue that models, and this kind of excess, has to be confined to the pages of history. In the modern world of reduced budgets, mobile customers and international markets, physical models such as these just do not cut it. Why? Here are a few reasons:

– 1. Deadlines. When was the last time a physical model was supplied on time? Almost never. The process simply is extremely time consuming and inevitably something that must be completed by a small number of staff with the suitable skills. This makes delivery painfully slow.

– 2. Cost. Physical models, for all of the reasons mentioned above, are expensive.

– 3. Physical constraints. It is very difficult to simply bundle up your physical model and throw it on a plane to Hong Kong, or Milan or anywhere for that matter. Worse still it will often turn up damaged. Physical models simply are very difficult to move.

– 4. Evolution. We all know about DA changes, extra levels being added, masterplan changes and so on. If any of this occurs, your physical model is pretty much a throw away.

And yet a model provides some fundamentally important information to a prospect. When selling property off the plan, there is no doubt that visualisation of the final product is a huge advantage in selling a quality product. The majority of us are more visual learners (up to 65%) as opposed to auditory and kinaesthetic learners – so we love to look at things and learn more by doing so.

So the question is how do we overcome the limitations of a physical model, and yet deliver a sales medium that educates (sells!) to our prospects? We believe that interactive touchscreen models are the answer.

Let me be clear that I don’t necessarily mean a physical 60″ touchscreen. This technology will work as equally as well on a tablet, however when it comes to visualisation, big is better. If you need convincing check out that Cityscape Dubai video again.

With the evolution of technology over the past 5 years, touchscreen can now deliver a fantastic representation of a property development, delivering many of the same benefits of a physical model, and also adding in a few new ones. With the rapid reduction of the cost of TV’s and the rapid increase in their physical size, large scale touchscreens really have come into their own. It is now very affordable to have one or even two large touchscreens in even a smaller project’s display suite – and certainly affordable enough to have a touchscreen at seminars and exhibitions. With the inherent ease to setup and install the underlying program, it really is realistic to say that a touchscreen solution can be deployed at all significant events – notwithstanding the physical location. This in itself opens up a whole new world in the way that Developers and Project Marketers can run Seminars and Exhibitions, and of course set up a Display Suites.

So to summarise the benefits:

1. Mobility. A touchscreen solution can be easily deployed to multiple locations. We have clients that have touchscreen solutions in their display suites, the corporate head office, take it to local and international seminars and even place them in the offices of key stakeholders and business introducers.

2. Adaptability. Making a change to a touchscreen solution is possible, and far easier than a physical model. We recently had a client who added a further 2 levels to a building. Not an insignificant amount of work to change the touchscreen solution, but it was possible without having to start again.

3. Cost. Cost of touchscreen solutions in my experience is generally lower than building physical models. This price differential increases as the size and complexity of the project increases. In other words touchscreens become proportionally less expensive for larger projects/buildings.

4.  Faster to produce. It is a simple fact that the production of physical models is a bit of a specialist art. Whilst quality IT people may be relatively hard to find, they are certainly more abundant than quality model builders. This makes production easier and inevitably faster. Deadlines are therefore far easier to hit.

5. New Features. With a touchscreen we can introduce a whole heap of new features that can enrich the experience in a way a model simply can not. Live availability for one is a fantastically powerful way to get a prospect deeply involved in exploring the project, and progressing down the sales track. Interactive location maps, travel times, floorplans and more all add to these multi-layered ‘exploratory’ process.

6. VAK’s learning. As I touched on above, most people learn primarily through a visual process. However auditory and kinaesthetic learning are all used as well to differing degrees and are the primary learning styles of a significant % of people. A touchscreen solution stimulates all of these learning styles – kinaesthetic through the physical touch exploration process, and of course audio by taking advantage of the speakers in the device. A well constructed touchscreen solution can therefore extend the learning process and lead to a far deeper level of interaction with the prospect than physical models can.

To have a quick look at some of the touchscreen solutions that we have been developing  click here. If you are interested in implementing a new and more innovative ‘model solution’ for the launch of your next project, we would love to talk to you.

Responsive Web Design: The changing face of website design & development

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The power of mobile

Everyone who is anyone in digital marketing is talking about responsive web design. But, whether you love it or hate it, responsive design is going main-stream in 2013. So let’s talk about the what, the why, the how & the who of responsive design and how a Brightfox Smart Site can get you ahead of the game.

What . . . is responsive web design?

According to Stanford University, the definition of a responsive website is: “A website that responds to the device that accesses it and delivers the appropriate output . . . . Rather than designing multiple sites for different-sized devices, this approach designs one site but specifies how it should appear on varied devices”

So in layman’s terms, a responsively designed website will recognise what device you are using, like an iPad or iPhone, and will adapt itself to best suit the device. What this means is that you can live in comfort knowing that every one of your website’s visitors is having the optimum viewing experience no matter what devise they use.

Responsive Design Workflow

Why . . . is responsive design becoming so important?

With the explosion of Tablets and Smart Phones all over the world we have seen a major shift in how people access websites. For the first 15 years of the Internet as we know it, everyone used a PC to view websites. But that is all changing now. In fact it is becoming increasingly the norm to access websites on your Tablet and/or Smart Phone.

Did you know that:
• 61% of smartphone users are accessing the internet daily.
• In Australia alone 76% of people own a smartphone and 38% own a tablet device.

So the next stage of evolution of website access is already being dominated by use of Tablets and Smart Phones as opposed to the use of PC’s. The significance of this to the development of a successful website is quite profound. Just one of the surprising (or could we say alarming) statistics is that on average 61% of mobile visitors to a non-friendly website bounce, that is to say they never travel past the homepage.

Good and Bad

If we look at our own website you can quickly see the negative impact that having a non-responsively designed website has. Looking at our own website’s analytics we found that 20% of our visitors came from mobile devices and that a whopping 57.73% were bouncing. That’s 72 potential customers we lost in a single month! Simple math says that if we converted 20% of these bounces into leads we would have 19 new prospects and if only one of those prospects made a purchase from us, I’d say that the money we invested into our new responsive Brightfox website was money well spent!

How do figures like this stack up in your business?

How . . . does responsive web design work?

Three key technical features form the heart of responsive web design:

  • Media queries and media query listeners
    The process that determine the device being used and its screen size and resolution.
  • A flexible grid-based layout that uses relative sizing
     The word ‘Grid’ is used  a bit freely to describe this element, but effectively it is code used to determine the position and layout of the content based on the device detected by the media queries. The flexibility of this is done not in traditional pixels instead in percentages to provide relative sizing based on the device.
  • Flexible images and media
    This feature allows you to adapt your images or other media to load differently depending on the device, either by scaling, cropping or using an alternative (perhaps smaller size) file.

Who . . . should be utililising responsive web design?

Everyone!

With the speed at which mobile devices are being adopted all over the world, a responsive design will ensure that your website stays ahead of the browsing trend. Now not everyone can justify the additional expense involved, but if you are in a selling or service industry where your clients are typically on the road or away from a traditional PC, then a responsive design is an absolute.

Two of the best  industry examples are automotive and property. With clients on the road constantly inspecting and investigating potential purchases, Tablets and Smartphones have become key tools in the consumer search. In fact, according to realestate.com.au over 34% of all visits to their site came from mobile devices (and this does not take into account their iOS and Android apps).

We suggest you do some simple math yourself. In the case of a property development, lets consider a traditional weekend advertising campaign with a full page ad in a national paper. Lets say for arguments sake that this costs $20,000. If this advertisement was to generate 40 leads, one would say the cost of lead generation would be $500 per lead. A large number of these potential leads will immediately visit your website for further information or to register their further interest. Lets assume 50% visit the website rather than pick up the phone to call or visit the display suite. If we use the above statics (61% bounce rate for mobile users visiting a non-friendly website) we can say that 12 potential leads will be lost (61% of 20 leads), with a direct cost of lost leads of $6,000. Of course the true cost is vastly higher than this as the potential revenue that could be earned from each prospect is greater than the lead generation cost. Nevertheless, this example does show the immediate and direct cost to a business through having a poorly designed and developed website.

Are you maximising your cost of enquiry and can you afford to lose this business?

Brightfox Smart Sites

We encourage you to visit the Brightfox website on a range of different devices so you can truly experience what a responsively designed website is. You will find the experience quite different, but far more rewarding on each device. To ensure that all of our customers can similarly start developing responsive websites, we have launched a new product call Smart Sites. This is a single  high powered content management system that is coupled with a responsively designed website which seamlessly delivers a website suited to every device, all with minimal technical and administrative input. Please visit our website or call Brightfox on 07 3177 0505 today to find out more.

Brightfox Smart Sites

It is time for you to get a smart phone optimised website

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ImageAnyone reading our Blog (or those of you who talk to us directly) will know that we have been saying for a long time now that everyone needs to build a smart phone optimised website – well everyone that is that is in the retail space in any event.

Smart-phone usage continues to rise as a very impressive rate, and yet we don’t need to see any statistics to confirm this phenomenon. You only need to look around at your home, your workplace or take a walk down any street and you can easily see that almost everyone these days seems to have a smart-phone – and to be constantly using it.

By 2016 more searches will occur on smartphones than on PC’s. By that stage the ‘horse will have bolted’ so to speak. The opportunity exists now to easily grab eyeballs for your business simply through developing a coherent smartphone strategy. By virtue of the large % of business still not recognising the need to have a smartphone enabled website and web strategy, there is a real opportunity for businesses to take market share from their competitors in this space. It simply requires a willingness to move, sound strategy and ultimately commitment to the mobile space. And I guess this is where the difficulty presents itself to most businesses as it is another website, another strategy  and accordingly, another expense. Difficult yes, time consuming yes, an added cost yes, but we would say that the time to ignore it has past!

HTML5 in mobile and web development

You may or may not have heard the term ‘HTML 5’ used lately when discussing the future of web development and in particular the future of mobile web development. So what is HTML 5? HTML 5 is a browser-based programming language that can make your content more accessible and interactive. In short HTML 5 can deliver app-like usability and mobile friendly delivery in a website.

Is it worth jumping on the HTML 5 band-wagon? The continued support and growth of HTML 5 is undeniable and its capabilities were clear to Apple Inc’s CEO Steve Jobs over two years ago when in April 2010 he controversially issued a public letter that concluded that Adobe Flash would no longer be necessary to watch videos or consume web content as “new open standards such as HTML 5 will win . . .” in the mobile arena. The result of this statement? Apple does not support Flash based content on any iPad or iPhone devices and when you consider that global sales of these devices are in the region of 180 million units, that’s a whole lot of users without the ability to view your content and subsequently adobe gave up the fight and ceased development of mobile versions of flash.

With improved support for offline data storage, advanced form development and API support for complex web applications HTML 5 is clearly becoming the favoured path to follow, particularly for companies looking to avoid the increased development time & cost to publish multiple platform specific applications. Brands such as Ford, The Financial Times and Vimeo have paved the way, utilising the power of HTML 5 to develop their web based ‘apps’. According to the Burrows Communications Agency who developed the ‘Ford Showroom’ application it’s all about cross platform integration and “The cost savings of not developing twice (for multiple platforms) can add up to the hundreds of thousands . . .”

Here at Brightfox we’ve been busy building HTML5 websites (stay tuned and check out our revamped website due for release in a little over a month) and web apps for the property development industry. A new product that we have recently launched is a powerful multimedia sales tool developed for use on Tablets, and in particular for the IPAD. Combining the power of our live agent portal sales tools and our interactive display suite touch-screen solutions, we have developed a sales and presentation tool that not only allows our clients to interactively present their product to potential purchasers but also seamlessly roll their presentation into a sale utilising one dynamic tool. Stay tuned for more on this product!

Click Here to be taken to an interesting infographic about HTML 5 hosted by mycustomer.com