Category: Uncategorized

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Another new site and another great client!

The team at Brisbane Seaside are dedicated to the professional marketing, promotion and sale of new homes, townhomes, apartments and units along the shorelines of Moreton Bay, within the Brisbane East and greater Brisbane area.

Looking for a website that would promote and compliment their reputation for professionalism and sales success, Reno and Tandi of Brisbane Seaside got in touch with Brightfox.

After a couple of meetings at the Brisbane Seaside office to ascertain the key target audiences and requirements of the site, Brightfox were able to put together a comprehensive scope of works & preliminary designs to help outline a site structure, design principles and core functionality.

Key features of the site include:

  • Mobile Responsive Smartsite Design
  • Integrated Email Marketing with foxMessenger
  • Umbraco Content Management System

responsive

So far the site has been a great success and we look forward to working closely with Reno and Tandi to help optimise their site traffic and generate plenty of qualified leads!

You can check out the site at:
www.brisbaneseaside.com.au

WHY SHOULD YOU CHOOSE BRIGHTFOX FOR YOUR NEXT WEB PROJECT?

After 18 years in business Brightfox understands internet technology intimately and there is simply no replacement for experience. We know what works and what doesn’t, and we use this knowledge to help our clients create technology solutions that deliver results.

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A great success at the Sydney Project Marketing Tech Expo!

The Project Marketing Tech Expo not to be missed!

After two incredibly successful days at the Brightfox Project Marketing Tech Expo in Sydney we would like to thank everyone that took the time to come along.

Attendees to the event included some of Australia’s largest publicly listed Property Developers including the likes of Australand and Lend Lease through to some of Sydney’s newest and also most respected Project Marketers such as Link Marketing Services and Colliers Project Marketing.

Irrespective of size and status, the one thing they all shared in common? An understanding that technology is constantly evolving and changing to help improve the way that property is  being sold both locally, nationally and internationally.

With large format touch screen solutions, interactive high definition projectors and iPad Applications on display; the expo was a great opportunity for everyone who attended to experience the technology first hand and have their questions answered by industry experts.

“A great format and an interesting display of
best practice technology solutions for the property industry”

With feedback like that we’re going to be taking the Project Marketing Tech Expo on the road and will be inviting the leaders in the property industry to join us in both Brisbane and Melbourne in the very near future. If you’re interested in coming along visit our info page and register your interest now.

Register Now

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The Project Marketing Tech Expo not to be missed!

The Project Marketing Tech Expo not to be missed!

Project Marketing has come a long way in the past 10 years. Technology is changing every part of the sales and marketing process for new projects, whether they be apartments, house and land packages or land alone.

Over the coming months and into 2014 Brightfox are bringing together the best of the best to showcase the latest and greatest advancements in this area.

From iPad apps, Responsive Websites, Secure Sales Portals, Purchaser Portals, Email Marketing, Smart Phones, Hi-Def Interactive Projection, Search Engine Marketing &Re-Marketing and CRM Software . . . each are fundamentally changing Project Marketing.

We will be showcasing all of the above and more at the Project Marketing Tech Expo where you can experience each of these technologies with highly experienced representatives on hand to answer any of your personal queries.

When and Where:

Sydney:
The Pullman Hotel, Hyde Park
October 31st – November 1st, 2013

Brisbane:
Venue TBA
November 14, 2013

Melbourne:
Venue TBA
Early February 2014

Can’t see an event near you? Let us know so that you don’t miss out on this fantastic opportunity!

Don’t delay as available times are strictly limited.

Secure your private one-on-one session at the Project Marketing Tech Expo now. We suggest allocating 1 hour to ensure you have time to personally experience and use all of the various solutions on display.

Register Now
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Do your emails look great on every device? Responsive Email Design is the answer!

Header Image_Responsive Email Design
Tablet, Laptop, Mac
PC or Phone? How are your emails being read?
Without looking over the shoulder of your recipient’s or loading a virus to take over their digital world there’s no way to know until your email is sent and gone.

But . . . using advanced CSS in the HTML code of your emails we can now detect the type of device that is viewing your email and have the email content dynamically displayed so that it’s unique and optimised. PC or Phone, your recipient’s get the best view every time.

Don’t believe us? Click here from your Phone and then PC to check out a recent responsive email we sent to our clients. You’ll notice the difference straight away!
So what is it? It’s Responsive Design!
Those of you that read our blog will know that responsive design is something that we have been talking about for some time now.I can hear someone asking right now “so what’s the big deal?”

Well the big deal is that the vast majority of email is designed to be read on a PC. Yet statistics overwhelmingly tell us more and more people actually read their emails on their phone and their tablets.

Below are some stats on the different email clients people are using to read their emails:
Email Client Pie Graph
Email has left the desktop & gone mobile.
Here is an example of the difference between responsive design and desktop design.
Responsive Design Desktop Design
Responsive Email Design Desktop Email Design
The differences are significant and the user experience vastly superior for the mobile phone user.

If you’re serious about making your emails more successful then you need to
start talking responsive design today!
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The importance of managing the content on your website

There have been very few industries as effected by the Internet as the property industry. The Internet is now by far the most commonly used resource for finding information about property, so it isn’t surprising that every real estate agent and developer now have a website. We also consistently find that the Internet is also either the No 1 source of enquiry or is certainly one of the primary sources at the very least. So one needs to ask, why do some many real estate agents and developers not update the content on their websites on a regular basis?

Sure, I can hear people saying right now – But I do update my listings every day? That may be the case, but important as it is, Listing data is just one part of most real estate agents website. Unfortunately Developers has a terrible track record of actively updating their websites.

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Real Estate Open Homes, Botox & Luxury Car Test Drives – A Winning Sales Combination . . . . ?

The other day an interesting article came across our desks here at the Brightfox office courtesy of Real Estate Business Online.

Free botox, test drives to lure agents to listing

According to the article an ingenious, for want of a better word, Californian Listing Agent  has teamed up with his local Audi dealer to provide prospective sales agents the opportunity to test drive the latest range while attending open houses for the agent’s multi-million dollar listings.

Traditionally a nice spread of good food was enough to seal the deal, but with competition growing he wanted to push beyond this approach.

. . . “We look at ourselves not just as agents, but as promoters, and want agents from Malibu to Palos Verdes either attending this event or at least talking about it,” he said of the US$8.495 million Beverly Hills-based property.

The offer includes $300 worth of free botox and a test drive of an Audi, and comes as the US property market continues to flatline . . .

 . . . “I attended a few gifting suites last year for the Emmys and Oscars and saw companies giving away great stuff to [celebrities]. I started thinking about how I could pair businesses with agents and wanted my open house…to be more like…those gifting suites . . .

If this sounds like the winning edge you’ve been needing, give it a go and let us know if it works out for you!

To read this article in its entirety please visit Real Estate Business Online

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Google Analytics Website Benchmarking Newsletter

Google have just sent out the first Analytics Benchmarking Newsletter. This is a monthly newsletter seeks to analyise the statistical log data taken from hundreds of thousands of websites from around the World.  There isn’t a huge amount of data in this newsletter, however one itel of interest is the decline in the average no of page views per site visit, with a reduction from 4.9 pages per visit in 09 – 10 to 4.5 pages to visit in 10 – 11. This is probably simply a reflection of the ever growing depth of content on the web, making it increasingly more competitive to get a visitor and then to keep them.

Here is the Newsletter itself:
Google  Analytics Benchmarking Newsletter2011, Volume 1, July 2011

1. Introduction

Welcome to the first volume  of the Analytics Benchmarking Newsletter!

This month, we are replacing the standard “benchmarking” report in your Google Analytics account with data shared in this newsletter. We are using this
newsletter as an experiment to surface more useful or interesting data to Analytics users. Data contained here comes from all websites which have opted-in anonymous data sharing with Google Analytics. Only those website administrators which have enabled this anonymous
data sharing will receive this “benchmarking” newsletter.

You may be wondering, how  many websites are in this “anonymous data sharing” pool? Currently, hundreds of thousands, and we’ve endeavored to make all of the metrics here statistically significant.

The date range of  comparison for this newsletter is from November 1, 2010 – February 1, 2011.
Comparison is done with data from November 1, 2009 – February 1, 2010.  Absolute metrics such as total # visits, pageviews, or conversions for all
opted-in websites are not reported.

To simplify the prose, the phrase “websites” will represent “websites which have opted into anonymous data sharing with Google Analytics” for the rest of this
newsletter.

2. Site Metrics

Compared to a year ago, websites have seen reduced pages / visit, average time on site, as well as
bounce rate.

11/1/09 – 2/1/10

11/1/10 – 2/1/11

Difference
Pages/Visit 4.9 4.5 -0.4
Bounce
Rate		 48.2% 47.0% -1.2%
Avg
Time on Site		 5:49 5:23 -0:26

2.1 Breakdown by Geography

Our anonymous database has aggregated geographic breakdown at the country level. Here are a few representative countries and their respective aggregate metrics. The first number in each cell represents the metric for the date range 11/1/10-2/1/11.
The parenthesized number is the Year over Year delta compared to a year ago.

Country

Pages / Visit

Bounce Rate

Avg Time on Site
United
States		 4.7
(-0.1)		 42.5%
(-6.1%)		 6:06
(-0:10)
United
Kingdom		 4.9
(-0.3)		 41.5%
(+0.2%)		 5:38
(-0.27)
France 4.4
(-0.4)		 49.7%
(+1.4%)		 4:40
(-0:08)
Brazil 4.1
(-0.1)		 47.8%
(-2.9%)		 5:20
(+0:03)
China 4.1
(-0.1)		 58.2%
(+1.0%)		 3:46
(+0:37)
Japan 3.9
(-0.1)		 48.6%
(-9.0%)		 3:47
(-2:59)

For bounce rate, the distribution by country is plotted below:

The distribution above is annotated with some countries — which seem to indicate a story of leisure and stage of economic development.
For a related metric: average time on site, the distribution by country is  plotted below:

The type of countries  annotated in the average time on site graph above seem to be in reverse order  as those in the bounce rate distribution.

2.2 Breakdown by Traffic Sources

Traffic sources below are  identified by how the “source” and “medium””” parameters are received by the Google Analytics collecting servers. Here is
an article  describing what these designations refer to.

Traffic Sources

Pages / Visit

Bounce Rate

Avg Time on Site
Direct 4.0
(-0.5)		 47.2%
(-4.0%)		 5:21
(-0:07)
Referral 5.0
(+0.1)		 43.1%
(-1.1%)		 6:36
(-1:48)
Organic
Search		 4.9
(-0.1)		 47.9%
(-1.1%)		 4:43
(+0:06)
CPC
Search		 5.6
(+0.0)		 41.4
(-1.7%)		 3:57(+0:07)

2.4 Conversion Rate Distribution

Many marketers’ favorite  metric is conversion rate. Here is the worldwide distribution of Google Analytics “goal conversion rate” by country.

Would anyone have guessed that states which are known for conversions are also high for their citizens’ goal conversion rate? Note that for some states with few population, the statistical significance of the conversion metric comes into doubt.

3. Traffic Sources

Traffic sources below are identified by how the “source” and “medium” parameters are received by the Google Analytics collecting servers. Here is an article
describing what these designations refer to.

% Visits from Sources

11/1/09 – 2/1/10

11/1/10 – 2/1/11

Difference
Direct 36.5% 36.8% +0.3%
Referral 21.0% 19.4% -1.6%
Search
Engines		 27.0% 28.0% +1.0%
Other 15.5% 15.8% +0.3%

4. Operating Systems

Browsers and Operation Systems (OS) are identified by the “referrer” string sent by users’ browsers.

% Visits from OS

11/1/09 – 2/1/10

11/1/10 – 2/1/11

Difference
Windows 89.9% 84.8% -5.1%
Macintosh 4.5% 5.2% +0.7%
Linux 0.6% 0.7% +0.1%
Other 5% 9.3% +4.3%

5. Comments

This is the first volume of our Analytics Benchmarking Newsletter. We hope that it provides useful isights. If you have specific comments or suggestions on how to improve this newsletter, please send your feedback to: analytics-benchmarking@google.com.

Happy analyzing,

Google Analytics Team

Email preferences: You have received this
message as part of the Benchmarking feature in Google Analytics. To stop
receiving the Benchmarking report, you can turn off Anonymous data sharing in
Google Analytics account settings. Google Inc.

Copyright
2011. Google is a trademark of Google Inc. All other company and product
names may be trademarks of the respective companies with which they are
associated. 1600 Amphitheatre Parkway Mountain View, CA 94043

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Project Marketing in Lebanon – Caves are important!

Brighftox has customers around the world so we often see different methods of marketing new projects which are geographically specific. This morning I received the below email promoting a luxury project in Lebanon. Quite large floor plates, see views and all in all pretty good sounding apartments. Then I saw the most important inclusion of all – 1 cave for each apartment!

I can only assume that this is a bunker and that in itself is a reminder of life in Lebanon and the ever-present security risks of the region.

Nevertheless, it is amusing to read it in an advertisement.