The importance of managing the content on your website

There have been very few industries as effected by the Internet as the property industry. The Internet is now by far the most commonly used resource for finding information about property, so it isn’t surprising that every real estate agent and developer now have a website. We also consistently find that the Internet is also either the No 1 source of enquiry or is certainly one of the primary sources at the very least. So one needs to ask, why do some many real estate agents and developers not update the content on their websites on a regular basis?

Sure, I can hear people saying right now – But I do update my listings every day? That may be the case, but important as it is, Listing data is just one part of most real estate agents website. Unfortunately Developers has a terrible track record of actively updating their websites.

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