The other day an interesting article came across our desks here at the Brightfox office courtesy of Real Estate Business Online.
According to the article an ingenious, for want of a better word, Californian Listing Agent has teamed up with his local Audi dealer to provide prospective sales agents the opportunity to test drive the latest range while attending open houses for the agent’s multi-million dollar listings.
Traditionally a nice spread of good food was enough to seal the deal, but with competition growing he wanted to push beyond this approach.
. . . “We look at ourselves not just as agents, but as promoters, and want agents from Malibu to Palos Verdes either attending this event or at least talking about it,” he said of the US$8.495 million Beverly Hills-based property.
The offer includes $300 worth of free botox and a test drive of an Audi, and comes as the US property market continues to flatline . . .
. . . “I attended a few gifting suites last year for the Emmys and Oscars and saw companies giving away great stuff to [celebrities]. I started thinking about how I could pair businesses with agents and wanted my open house…to be more like…those gifting suites . . .
If this sounds like the winning edge you’ve been needing, give it a go and let us know if it works out for you!
To read this article in its entirety please visit Real Estate Business Online