Where to find some great tips on using technology in realestate?

If you are involved in real estate and you use technology (who doesn’t) then you need to sign up for our 50 Bright Ideas weekly email. Covering everything from CRM, how to build a great website, how to carry out email marketing, how to generate referrals, how to use youtub.com, facebook.com and twitter.com in your business and much much more.

Some great ideas in here – but also and most importantly, it is packed with action steps and templates that make it very easy for you to get started.

So if you want 50 FREE Bright Ideas for real estate marketing, go to http://50ideas.brightox.com.au

CRM software for Retirement Villages

A recent editorial piece on using technology in the Retirement Sector by myself was published in the April 09 edition of the Residential Developer Magazine. You can find the magazine in most Australian news agencies. I will be publishing a full version of the editorial and my interview with Karen Mattingley, Head of Sales and Marketing at Aevum Limited, at this blog in the next few days.

Version 6.5 of market leading foxEnterprise Software to be launched at Cityscape Abu Dhabi

The latest evolution in Brightfox’s flagship product line, foxEnterprise is about to received a major upgrade and is packed with new features design to help property firms succeed in the current tough market.

foxEnterprise is the software of choice for the region’s leading Developers, Real Estate Agencies and Property Managers. Combining CRM, Sales, Leasing, Property and Contract Administration, it is the most powerful software available and is ideal for market leading companies wanting to implement world best practice systems and processes.

In version 6.5, to be released at Cityscape Abu Dhabi on Tuesday 21st April, a broad range of new features have been added designed to simultaneously reduce operating costs whilst maximising sales and marketing opportunities.

Here are just a few of the features that are getting property professionals so excited about foxEnterprise 6.5:

– significantly reduced administrative costs through automation of key tasks

– increased sales through automation of marketing activities

– expanded leasing functionality, helping our clients to grow an essential division of their business

– a broad range of new features design to make administration easier and faster, further reducing costs whilst driving excellence in customer service.

– automatic uploading to more real estate portals, offering far wider marketing opportunities

– expanded webservices api enabling even easier integration with accounting and document management software, as well as your own corporate website

If you would like to know more about Version 6.5 of foxEnterprise and how it can benefit your business, please do not hesitate to contact us.

Come and visit us at Cityscape Abu Dhabi

We are exhibiting once again at Cityscape Abu Dhabi. The exhibition runs from this Sunday April 19th through to Wednesday April 22nd.

Due to the ongoing financial crisis and the impact it has had on the property market some firms have pulled out of the Cityscape exhibition and some have even closed completely. We remain 100% committed however to the region and continue to see a bright future for Brightfox in the GCC. Exhibiting at signficiant exhibitions such as Cityscape Abu Dhabi is a great way to meet new prospects, reconnect with our existing clients and demonstrate our commitment to the industry.

You can find us at booth 8G29.

How to create a world class website for world class property developments

Barr Al Jissah
Barr Al Jissah
I was revisiting some of our old newsletters and came across this content – which was emailed out in October 2007. I think it is as relevant today as it was then, particularly as so few websites for property developments include the functionality that this site does. I find it very surpising that property developers do not demand more when it comes to internet marketing. They spend hundreds of thousands and even millions of dollars in the main stream media and yet usually have token websites and almost non-existent online marketing. I think it is a real oversight and is affecting the sales performance of so many projects. Given the number of property purchasers who start looking on line now (up to 80% in some countries), this really is something that property developers need to have a serious think about addressing.

Here is the original copy from that newsletter. If you are a property developer or project marketer and you would like to discuss what more you could be doing with your website or in broader online marketing, give me a call or send me an email.
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Barr Al Jissah is an exclusive development in Oman, positioned on the shores of the Arabian Sea with awe inspiring views. To market this extraordinary development, the Zubair Corporation and marketing agents PRDnationwide Oman required the very best in technology and web services and turned to Brightfox to meet those requirements.

Brightfox developed the Barr Al Jissah website so that it was both informative and attractive to view. However, to turn the website into a true sales tool Brightfox added some extraordinary new features that are sure to be implemented in other property development sites in the future.

Many websites are efficient in providing attractive images and information, but are generally out of date and act as poor sales tools.The Barr Al Jissah websites redefines what is possible with property development sites through an array of new features all designed to engage visitors, making them stay at the site for longer periods, visit more often and ultimately – to purchase.

What makes the Barr Al Jissah website possible? Seamless integration with foxEnterprise, the world’s leading CRM, Sales, Marketing and Contract Administration software. By integrating foxEnterprise with their new website, the Barr Al Jissah sales team can upload and maintain their properties on the site without advanced technical know-how.

While the Barr Al Jissah website has many extraordinary features, we have outlined a few key elements that give the website a distinct competitive advantage. These innovative features are what transform the Barr Al Jissah website into an effective sales tool, and will become the ‘must have’ features for leading Projects around the world.

Interactive master plan map
Visitors to the master plan can view the master plan map, and ultimately which properties are still available for sale. Further information can be obtained by clicking on the available property.
An informative window about the specific property pops up which contains pictures, floor plans, a photo gallery and price for the visitor to peruse. The visitor can also zoom in for a closer look at the properties
Photo Gallery & Slide Shows
Each individual property has its own photo gallery, which can be accessed via the Master Plan. Alternatively visitors to the Bar Al Jissah website can view individual images or a slide show about the area and the development.
Client Portal
Every purchaser is able to logon via the website and get access to secure private information on their own contracts. With purchasers around the world, this makes providing project updates, contract adjustments and other important contractual information easy and fast. Just as internet banking has taken the world by storm, secure client portals such as this will soon become standard in the industry.
Google Movie
Using Google Earth and Google technology, Brightfox was able to create a short movie display that highlighted Barr Al Jissah’s location, properties, facilities and master plan.

While these features are attractive and engaging for the visitor, they also aim to interact with the prospective buyer to facilitate the sale. The Barr Al Jissah has ensured that its first-class development is reflected in its premium website design, and we should not be surprised if its properties aren’t available for long.

To view the new Barr Al Jissah website, visit www.barraljissah.com

To enquire about Brightfox web design you can visit us as www.brightfox.ae

 

Insights into Baby Boomers – An interesting study on what Boomers are buying

Baby boomers represent a huge % of every ones target market, but in the retirement sector they are about to become the market! Baby boomers are generally classified as people born between 1946 to 1964.  Understanding what boomers are doing now and will be doing in the near future is fundamental to the success of everyone involved in the retirement or aged care sector as they are the future of the industry.

Focalyst, a market research consultancy that specialises on understanding Boomers and Matures, has recently published a study breaking Boomers down into 3 segments and analyising their purchasing behaviour. It is interesting reading and takes into account the impact of the ongoing Financial Crisis and the impact on Boomer behaviour. One outcome, which perhaps has a short term negative impact for the development and aged care sector, is that Boomers may have to delay retirement to make up for the losses arising from the crisis.

You can see the full report on the Focalyst site at www. focalyst.com

The company also has a interesting interview on NBC that provides a really good insight into mis-conceptions on Boomers.  It is well worth 6 minutes of any property developers time to watch this.

You can see the video here – http://video.aol.com/video-detail/today-show-top-10-baby-boomer-myths/736032725

Interesting Report Showing Green Rated Buildings Rent for More

This is an interesting report that has just come out that is probably the first detailed analysis of the commercial benefits of a Green Rated building from a Developers or Owners perspective.

The report analysed 694 Green Rated buildings and compared them to around 8000 non- green rated buildings to determined the comparative difference in rental returns. The report finds that a Green Rated building on average will lease for 2% per sq.ft higher than non-green rated buildings, with the difference in effective rent being around 6% (by virtue of less incentives as well as tenants in Green Buildings paying higher outgoings).

The one issue not addressed is the difference in build cost, and therefore whether these increased rents are enough to compensate for the increased build costs.

A 2007 report by David Langdon in Australia reported that initial constructions costs on (above comparable none Green projects) was likely to be in the order of 3 – 5% for a 5 star solution, with an impact of a further 5% plus for a 6 star non iconic design solution.

So in my mind this poses the underlying problem as to why more building are not being built to the various Green Star ratings. The economics are not compelling at this time. They are however very close as we can now see and all we would need is strong shove in the right direction to make building Green buildings compelling.

Government subsidies can of course make all of the difference. Attractive tax benefits alone would make the decision to build Green buildings compelling.

This is of course only one side of the energy issue as far as it concerns construction. What we are looking at here is the level of emissions and overall sustainability of the building once constructed. The major emissions however occur in the construction stage, primarily by virtue of the material used. For example a house made from wood, involves cutting down trees, processing the timber and then the physical construction itself, all of which have a negative emissions effect.

For those interested in the amount of carbon embodied in the construction of a new building, here is a calculator that helps you arrive at a estimate: http://buildcarbonneutral.org/

Here is the link to the Doing Well by Doing Good paper – http://urbanpolicy.berkeley.edu/pdf/EKQ_Green_Buildings_040808.pdf

Here is the link to the David Langdon report on “The cost and benefit of achieving green buildings” – https://www.usgbc.org/ShowFile.aspx?DocumentID=2583

 

 

 

You can find the full report here – http://urbanpolicy.berkeley.edu/pdf/EKQ_Green_Buildings_040808.pdf

Housing Downturn in the USA said to be exaggerated

A recent study carried out at the University of Virginia has cast doubt on the wildly held belief that the whole of he USA is in a housing meltdown. The findings of the study makes good reading, and quite frankly makes sense. As we all know humans love to over-react – whether it is to a boom or a bust and it would seem that this is the case here.

Here are the first 3 paragraphs of the report that provides the core findings of the study:

National housing price declines and foreclosures have not been as severe as some analyses have indicated, and they are not as important as financial manipulations in bringing on the global recession. Most foreclosures have been concentrated in California, Florida, Nevada, and Arizona, and a modest number of metropolitan counties in other states. In fact, 66 percent of potential housing losses in 2008 and subsequent years may be in California, with another 21 percent in Florida, Nevada, and Arizona, for a total of 87 percent of national declines in these four states.

California had only 10 percent of the nation’s housing units, but it had 34 percent of the foreclosures in 2008. California was vulnerable to foreclosures, because the median value of owner-occupied housing in 2007 was 8.3 times median family income, while the 2007 national average was only  3.2, and in 2000 it was lower still at 2.4. Another vulnerability to foreclosures was seen in the Los Angeles metropolitan area, where more than 20 percent of mortgage holders in each county were paying at least 50 percent of their income in housing related costs.

But even in California, enormous variations existed among jurisdictions, such as in the San Francisco metropolitan area, where Solano County had 3.69 percent of housing units in foreclosure in November 2008, while only 0.24 percent of housing units were in foreclosure in the City of San Francisco, a 15 to 1 difference.

Potential housing value losses from 2008 foreclosures  in 50 states, if values decline to year 2000 levels, were less than one-third of the $350 billion that has been provided to banks and insurance companies to cope with losses in mortgage backed securities.

This last paragraph is what really grabbed me however. If this is correct, and I don’t have a basis for disputing the figures at this time, the bailout of the banks is not underwritten by their property portfolios. I believe that we have all been under the  belief that the money lent to the banks through the stimulus packages was at least secured in some way by the underlying assets, namely the property portfolio’s. I certainly have assumed that perhaps the devaluation may have been as much as 30% on these assets. So in other words – worst case scenario that the banks go bust, the tax payer would get 70c in the dollar back.

However on these figures, the taxpayer would only get 33c in the dollar back. Not a very smart investment decision is it. None of us would ever make this investment by ourselves – and yet the US taxpayer is (by virtue of their Government) and they don’t have a choice in the matter.

Here is the link to the full report – http://www.virginia.edu/uvatoday/newsRelease.php?id=7838

It is very interesting and worth a read if you have an interest in economics. I particularly found the relationship they draw between foreclosures rates and housing affordability interesting, which is something I will write about further in the near future.

What is Viral Marketing and how to use it in property marketing?

Week two of our 50 Bright Ideas emails featured Viral Marketing. Here is a short excerpt:

Last week, we talked about the importance of keeping in touch with your prospects and clients on a regular basis. We hope that you carried out the action list and sent at least 1 newsletter to your list. Thank you for all those who included us in your mailing list and sent us a copy of your emails. Well done to those who did the actions!
 
This week, we are covering Viral Marketing.
 
As you already know the Number 1 method of increasing your business, cost effectively and easily, is via referral.

So the question is, what are you currently using to cultivate referrals in your business?
 
In this email, we have created an interesting way to improve your opportunities to get more referrals from your satisfied buyers without even asking for it!
 
Saying that, it is important that you should always ask the following question, at every opportunity:

“Who do you know that is looking to buy a home or an investment property in the next 3 – 6 months?”
 
If you click on the link given below you will be taken to another download page where you can download 2 more templates that we have developed for you which will improve your referral pipeline via a method called “Viral Marketing”. …..

To read this article in full, sign up for the 50 Bright Ideas free weekly email. Each week we showcases some of the best ideas from around the world on property marketing, and we also give you the steps required to implement these ideas into your business. So what have you go to loose – register today.

http://50ideas.brightfox.com.au/