If you don’t already know what Google Places is all about, it is basically Google’s attempt to provide relevant local search results to searchers based on their geographic location.
So when you search for something like “Real Estate Agent Capalaba”, Google assumes (and rightly so) that you are looking for Real Estate Agents in Capalaba.
If you do not already have your office set-up with a Google “Places” page, now is the time to do so.
Why? Well, here are three simple reasons :
• It is free.
• It will help people find you more easily.
• It makes Google happy.
Why get a Google Places listing now?
Recently, Google has rolled out changes which emphasise how serious they are about the Places search and helping users quickly finding local business results.
Places is now a search type of its own, found in the left-hand column on Google, along with other common search categories.
The current order is:
What’s different about Google Pages listings?
Places Listings have far more prominence than they used to, dominating the results page. They also provide more information than before, including an image if images were provided with the listing.
To understand the impact of this change, consider your search engine optimization efforts. If you used to be on page one of Google for a search term that is local in nature, your business might be relegated to page two with this change.
As well, the map works differently now too.
It has been moved over to the right-hand column above the AdWords ads and it will now scroll down the page as you do. Places is so important to Google, that the map will actually cover up those AdWords ads which are also so valuable to Google.
This says a lot about how important local business listings are to Google.
Google Places: Tips to Optimize Your Local Business Listing
- Create a Places listing for each physical office you have.
- Complete as much information as you can in your Places listing.
- Make sure your business name, address and phone number is the same as you have it listed on other local listing sites. (Google is looking for consistency)
- Ensure you’ve listed your business in as many categories as are applicable.
- Add links back to your main office website.
- Add photos and videos (as appropriate)