A great article on The Economist on how BRICI countries are using mobile phones. Anyone who reads this blog will know how we have being saying for years that the ‘new’ internet is smart phones, and this article demonstrates very aptly why this is the case.
The graph in this article shows the number of PC’s compared to smart phones and the speed of adoption. It is amazing to think that these BRICI counties will bypass the PC age. They are essentially leapfrogging straight to the smart phone age – jumping PC’s completely. It is the sole medium that hundreds of millions are increasingly using for accessing the Internet.
It is time for every company to have a ‘smart phone’ internet strategy. Give us a call if you would like to discuss how this trend is going to impact your business.