Many real estate offices work in conjunction with the same businesses over and over again, so why not take advantage of this and use it as a way to market your business to new or different markets?
Everyone at some point is going to look at buying or renting a property so, rather than market to the same people over and over again, using joint ventures promotion with local businesses is a way to reach people who may not normally come knocking on your door.
A joint venture doesn’t have to be a big marketing agreement or event between businesses, it can be as simple as contacting the businesses who work in and around your area and agreeing to include details of their business in your weekly or monthly newsletter in exchange for them doing the same or similar. By doing this you are gaining access to an entirely new database of contacts and potential customers.
Some types of businesses you may consider entering into a joint venture promotional agreement with might be mortgage brokers, insurance agents, financial planners, accountants, solicitors, property inspectors, interior designers and other complimentary local businesses.
All of these people should be marketing to their database of clients and contacts on a regular basis in one way or another so it won’t be any extra effort for them to include some information about your business with this.
Some examples of ways you could promote yourself through other businesses might be:
- Agreeing to write an article each month to be included in their monthly newsletter. You might include an interesting story on one of your current properties or a profile on a different agent each month. Make it interesting and a little out of the ordinary so that it captures people’s interest; you could include a short interview with one of your agent’s where they answer questions about themselves and why they are in the real estate business.
- Getting them to reference your website on their site and include some information about your business and how you work with them.
- Putting signs and brochures in their office.
- An interview with you to be published in their newsletter or on their website on a topical market issue.
These are just a few ideas of how you could use other businesses to help you market to new contacts. In exchange for this you would do the same for them so it is a win-win situation for everyone and is also a low cost way for you both to market your businesses.