shutting down!

It was reported on the weekend that us planning to shut down. You can see the full Fin Review article here: My Home Article

Many people will speculate why failed. It seemed to having everything a portal needs, serious backers, serious money and serious people – or at least people with experience in the sector.

So why did it fail? Very simple in my view. They simply just did not offer anything different to the existing major players – and, and it could be argued that what they offered was actually inferior.

My previous blog on the new portal really said it all – to be competitive as a new portal you need to offer the consumer something more, something different to acquire customer share and loyalty. Without it, the portal will just be a money pit – like

So why did it fail? Extremely poor strategic design of the site and supporting services. They just quite frankly got it wrong from the start.

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