Web 2.0 continued…communication with clients

Businesses from a myriad of industries are setting up their own Facebook profiles. Facebook is a social networking site with over 64 million users worldwide and specifically designed as a way for people to keep in contact with their friends. However businesses are seeing the potential and are hoping to delve into this market. While the business benefits of networking sites such as Facebook and MySpace are yet to be seen, property developers and real estate firms can still embrace the idea of social networking and apply it in a more business sense.

An innovative method is the communication with clients and/or business partners via secure portals. Portals are one of our specializations that are becoming more frequently requested by our clients. They allow real estate agents, property developers and project marketers to connect online more intimately with their clients and each other.

For example, a property developer that has a large number of external agents working to sell their stock ultimately spends a lot of time emailing and faxing out updated stock lists, pricelists, construction updates, marketing material and so on. But via an agent portal – an external agent can logon to a secure website and access all this information in a live format, as well as viewing their buyers contracts and any commission owing to them, all uploaded by the developer at the click of a button.

Other innovative portals include vendor portals, where vendors can view all activities and inspections conducted on their property by the real estate agent. Another solution is for project marketers to enable developers to view the progress on the sale of their developments, activities and advertising…the possibilities are endless.

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