The property industry has been pondering for some time the importance of being active on twitter. I personally have equally been skeptical as to its benefits. I really question agents or consultants who think that there are a large pool of people who want to be bombarded with regular tweets on new listings, price changes etc. As a consumer, and a technically orientated one at that, I just can’t see how I benefit from that. Email alerts will do just fine and I get to read them when I want (the one exception I would make here is for rentals in particularly tight markets. In some cities I know of instances where people pretty much fall over themselves to find out about new rental properties when they come available. A tweet would be great for that).
However, as a technical company, we needed to give it a go so we set up a couple of Twitter Accounts a few months ago and got started.
Not much feedback and quite a few followers and then, out of the blue, a genuine enquiry! Yes that is right, a genuine enquiry from a real estate agency that had come across one of our tweets and then contacted us.
So I guess the proof is in the pudding as they say. Not a huge number of leads but certainly it is a start. So maybe my thinking on twitter and the value it offers is starting to change…..
By the way you can find us at @brightfoxhq