Web 2.0 – changing the face of real estate as we know it?

Web 2.0? Who? What?

This subject is one of much debate among IT experts, but the general consensus is that web 2.0 is more of a concept than an actual tangible change. You have probably heard new jargon popping up at the meetings over the water cooler such as Facebook, MySpace, tagging, blogging and social networks – these are probably the most widely recognized aspects that are changing the internet – and being defined as ‘web 2.0’.

The ‘idea’ of web 2.0 involves the ability for internet users to generate and distribute content, often with the freedom to share and reuse. It does include a largely social element – but before you disregard this as your colleagues posting drunken nights out of themselves online, consider the economic potential for businesses – after all, word of mouth (albeit ‘virtual’) is an incredibly powerful sales and marketing tool.

One such example is YouTube. An online video sharing website, not only does it include the quirky videos sent around the office for fun, but also includes a more professional side. For example, politicians such as Hilary Clinton and Barack Obama are campaigning via YouTube.  So how can this affect the property industry? Already property developers and real estate agents are posting videos of themselves and their accomplishments onto YouTube. At Brightfox, a common feature we are now including for our clients’ websites are a video and news page where property firms can upload their YouTube videos onto their own corporate website.

Stay tuned – More information on Web 2.0 to come…

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