Anyone reading our Blog (or those of you who talk to us directly) will know that we have been saying for a long time now that everyone needs to build a smart phone optimised website – well everyone that is that is in the retail space in any event.
Smart-phone usage continues to rise as a very impressive rate, and yet we don’t need to see any statistics to confirm this phenomenon. You only need to look around at your home, your workplace or take a walk down any street and you can easily see that almost everyone these days seems to have a smart-phone – and to be constantly using it.
By 2016 more searches will occur on smartphones than on PC’s. By that stage the ‘horse will have bolted’ so to speak. The opportunity exists now to easily grab eyeballs for your business simply through developing a coherent smartphone strategy. By virtue of the large % of business still not recognising the need to have a smartphone enabled website and web strategy, there is a real opportunity for businesses to take market share from their competitors in this space. It simply requires a willingness to move, sound strategy and ultimately commitment to the mobile space. And I guess this is where the difficulty presents itself to most businesses as it is another website, another strategy and accordingly, another expense. Difficult yes, time consuming yes, an added cost yes, but we would say that the time to ignore it has past!